Senior Business Analyst

We are looking for a seasoned Salesforce PreSales Expert who can bridge the gap between client requirements and Salesforce capabilities. You will partner closely with the sales team to qualify opportunities, craft compelling solution narratives, and deliver world-class live demos that win deals. This is a highly visible, strategic role that sits at the heart of our revenue engine. Key Responsibilities Client Demos & Solution Presentations Own end-to-end demo preparation, scripting, and live delivery tailored to each prospect's industry and pain points Build and maintain demo orgs across Salesforce Clouds (Sales Cloud, Service Cloud, Experience Cloud) Deliver compelling product demonstrations that map features directly to client business outcomes Handle live Q&A during demos, turning objections into proof points in real time Create sandbox environments with realistic data and custom flows for executive-level presentations

PreSales & Sales Support Lead discovery workshops to uncover and document client requirements, pain points, and success criteria Collaborate with Account Executives to craft winning proposal strategies and RFP/RFI responses Conduct technical POCs (Proof of Concepts) and pilot programs to accelerate deal closure Participate in deal reviews, providing technical and functional input on deal qualification Build trusted advisor relationships with client stakeholders from C-suite to end-users

Solution Architecture & Advisory Translate complex business requirements into scalable Salesforce solution blueprints Design high-level architecture diagrams, integration landscapes, and data models for client presentations Advise clients on best-fit Salesforce products, AppExchange solutions, and implementation approaches Stay current with Salesforce release cycles, new features, and competitive positioning

Internal Enablement & Collaboration Maintain and continuously improve the demo asset library (demo scripts, decks, sandbox orgs, reusable flows) Train and upskill Account Executives on Salesforce product capabilities and value positioning Collaborate with the delivery/implementation team to ensure smooth handoffs post-sale Share win/loss learnings to sharpen the PreSales playbook

Required Qualifications Experience 3+ years of hands-on Salesforce experience in a PreSales, Solution Engineering, or Consulting role Proven track record of delivering live Salesforce demos to enterprise clients and closing complex deals Deep functional expertise in at least two Salesforce Clouds (Sales Cloud, Service Cloud, Revenue Cloud, or Marketing Cloud) Experience conducting discovery sessions and translating requirements into demo storylines

Technical Skills Proficiency in Salesforce configuration: Flows, Process Builder, Approval Processes, Validation Rules Hands-on experience with Salesforce CPQ, Einstein Analytics / Tableau CRM is a strong advantage Ability to demo and explain Salesforce integrations (MuleSoft, REST/SOAP APIs, middleware) Familiarity with Salesforce Metadata API, Change Sets, and sandbox management Basic Apex / LWC knowledge to customise demo environments when needed

Certifications (Required / Preferred) Salesforce Certified Administrator — Required Salesforce Certified Sales Cloud Consultant or Service Cloud Consultant — Required Salesforce Certified Platform App Builder — Preferred Additional Salesforce certifications (CPQ, Revenue Cloud, MuleSoft) — Highly desirable

Soft Skills Exceptional communication and storytelling skills — ability to simplify complex technology for non-technical audiences Strong executive presence with confidence presenting to C-level stakeholders Consultative mindset with ability to listen actively and ask the right discovery questions Highly organised, able to manage multiple concurrent opportunities under tight deadlines Team player who thrives in a fast-paced, collaborative sales environment