CRM Product Manager

Role & responsibilities Lead the ideation, development, and implementation of CRM product features that enhance the student journey throughout their educational experienceDevelop and maintain a strategic roadmap for CRM platforms, ensuring alignment with organizational goals and market needsConduct user research and usability studies to understand customer needs and translate them into effective CRM solutionsDesign and implement customer segmentation strategies to enable personalized communication and targeted offeringsCreate and optimize customer journey mapping to improve conversion rates and enhance customer satisfactionEstablish metrics and KPIs for measuring CRM performance and regularly report on resultsCollaborate with cross-functional teams including sales, marketing, and customer support to ensure alignment of CRM strategiesIdentify opportunities to integrate CRM solutions with other educational platforms to create a unified ecosystemLeverage data analytics to derive actionable insights that drive product decisions and improvementsPrioritize feature development based on business impact, user needs, and technical feasibilityEnsure continuous improvement of existing CRM features while balancing new feature developmentManage the end-to-end product lifecycle including planning, development, testing, and releaseTrain internal stakeholders on CRM capabilities and collect feedback for further enhancementsStay updated on CRM market trends, competitor offerings, and emerging technologieExperience 3-4 years in CRM product managementHands-on experience with leading CRM platforms (Salesforce, HubSpot, Microsoft Dynamics, etc.)Demonstrated experience in implementing CRM strategies and solutionsExperience with Agile methodologies like Scrum and KanbanShould have shipped CRM products/features across platformsExperience in customer journey mapping and optimizationPreferred candidate profile Experience in the education or edtech sectorExperience with custom CRM developmentKnowledge of marketing automation toolsExperience in designing and implementing customer loyalty programsKnowledge of SQL for data analysisExperience with API integrationsFamiliarity with educational data modelsUnderstanding of educational workflows and processesB.E/B.Tech + MBA from tier 1 instituteSkills Superior organization, communication, and interpersonal skillsStrong analytical ability with data-driven decision-making approachProficiency in CRM analytics and reportingExperience with user story creation and requirement documentationOwnership and accountability attitudeStakeholder management skills Role & responsibilities Lead the ideation, development, and implementation of CRM product features that enhance the student journey throughout their educational experienceDevelop and maintain a strategic roadmap for CRM platforms, ensuring alignment with organizational goals and market needsConduct user research and usability studies to understand customer needs and translate them into effective CRM solutionsDesign and implement customer segmentation strategies to enable personalized communication and targeted offeringsCreate and optimize customer journey mapping to improve conversion rates and enhance customer satisfactionEstablish metrics and KPIs for measuring CRM performance and regularly report on resultsCollaborate with cross-functional teams including sales, marketing, and customer support to ensure alignment of CRM strategiesIdentify opportunities to integrate CRM solutions with other educational platforms to create a unified ecosystemLeverage data analytics to derive actionable insights that drive product decisions and improvementsPrioritize feature development based on business impact, user needs, and technical feasibilityEnsure continuous improvement of existing CRM features while balancing new feature developmentManage the end-to-end product lifecycle including planning, development, testing, and releaseTrain internal stakeholders on CRM capabilities and collect feedback for further enhancementsStay updated on CRM market trends, competitor offerings, and emerging technologieExperience 3-4 years in CRM product managementHands-on experience with leading CRM platforms (Salesforce, HubSpot, Microsoft Dynamics, etc.)Demonstrated experience in implementing CRM strategies and solutionsExperience with Agile methodologies like Scrum and KanbanShould have shipped CRM products/features across platformsExperience in customer journey mapping and optimizationPreferred candidate profile Experience in the education or edtech sectorExperience with custom CRM developmentKnowledge of marketing automation toolsExperience in designing and implementing customer loyalty programsKnowledge of SQL for data analysisExperience with API integrationsFamiliarity with educational data modelsUnderstanding of educational workflows and processesB.E/B.Tech + MBA from tier 1 instituteSkills Superior organization, communication, and interpersonal skillsStrong analytical