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About the role
As a Marketing Automation Specialist at ABB, you will play a crucial role in governing marketing automation processes and standards across Salesforce and Account Engagement. Your responsibilities include: - Leading marketing automation process governance, stakeholder consulting, and the design, optimization, and operational support of end-to-end automation capabilities. - Ensuring scalable, accurate, and measurable execution of digital marketing and demand generation initiatives. - Developing and implementing marketing automation to enable targeted customer communications and lead generation. - Managing and deploying marketing automation platforms and tools, utilizing AI and emerging technologies for operational efficiency and customer understanding. - Providing consultation on digital marketing integrated technologies and operational services to drive effective marketing and lead generation campaigns. Qualifications required for the role: - 3+ years of hands-on experience with Salesforce CRM and Account Engagement (Pardot), including building and optimizing automated campaigns, segmentation, lead scoring, and lifecycle management. - Strong technical understanding of CRM and marketing automation architecture, integrations, APIs, data flows, and reporting. - Ability to troubleshoot and optimize automation and data issues, ensuring reliable execution and scalable campaign operations. - Preferred experience with Marketing Cloud, Power BI, AI-enabled automation tools, and complex global MarTech environments. - Degree in Marketing, Business, Digital Technologies, or a related field, and fluent spoken and written English. In this role, you will be accountable for: - Govern marketing automation processes and standards across Salesforce and Account Engagement. - Act as a technical consultant to stakeholders, advising on platform capabilities and best practices. - Architect and optimize end-to-end automation workflows, including segmentation logic and lead scoring. - Provide technical operations support by managing integrations and troubleshooting sync and API-related issues. - Translate business requirements into scalable technical solutions by partnering with cross-functional teams. ABB encourages individuals from all backgrounds and experiences to apply and contribute to building a cleaner, smarter future. If you are technically driven, analytical, and detail-oriented, and ready to make an impact, apply today at www.abb.com. As a Marketing Automation Specialist at ABB, you will play a crucial role in governing marketing automation processes and standards across Salesforce and Account Engagement. Your responsibilities include: - Leading marketing automation process governance, stakeholder consulting, and the design, optimization, and operational support of end-to-end automation capabilities. - Ensuring scalable, accurate, and measurable execution of digital marketing and demand generation initiatives. - Developing and implementing marketing automation to enable targeted customer communications and lead generation. - Managing and deploying marketing automation platforms and tools, utilizing AI and emerging technologies for operational efficiency and customer understanding. - Providing consultation on digital marketing integrated technologies and operational services to drive effective marketing and lead generation campaigns. Qualifications required for the role: - 3+ years of hands-on experience with Salesforce CRM and Account Engagement (Pardot), including building and optimizing automated campaigns, segmentation, lead scoring, and lifecycle management. - Strong technical understanding of CRM and marketing automation architecture, integrations, APIs, data flows, and reporting. - Ability to troubleshoot and optimize automation and data issues, ensuring reliable execution and scalable campaign operations. - Preferred experience with Marketing Cloud, Power BI, AI-enabled automation tools, and complex global MarTech environments. - Degree in Marketing, Business, Digital Technologies, or a related field, and fluent spoken and written English. In this role, you will be accountable for: - Govern marketing automation processes and standards across Salesforce and Account Engagement. - Act as a technical consultant to stakeholders, advising on platform capabilities and best practices. - Architect and optimize end-to-end automation workflows, including segmentation logic and lead scoring. - Provide technical operations support by managing integrations and troubleshooting sync and API-related issues. - Translate business requirements into scalable technical solutions by partnering with cross-functional teams. ABB encourages individuals from all backgrounds and experiences to apply and contribute to building a cleaner, smarter future. If you are technically driven, analytical, and detail-oriented, and ready to make an impact, apply today at www.abb.com.
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