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IT services · management consulting

Senior Web Developer Specialist - Salesforce Marketing Cloud

IndiaPosted 3 months ago
Software engineeringSeniorFull Time; Regular
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Role Overview: As a Senior HTML Developer & QA Specialist at Accenture, you will be responsible for end-to-end development, testing, and quality assurance of HTML email campaigns and CloudPages. Your role will involve collaborating closely with designers, marketing managers, and CRM strategists to deliver pixel-perfect, cross-client-compatible digital experiences. Additionally, in a Marketing Operations job profile, you will be managing and optimizing marketing processes and systems to improve marketing efficiency and effectiveness. Strong analytical skills, attention to detail, and knowledge of marketing technologies are essential for ensuring the smooth implementation of marketing strategies to deliver measurable results. Key Responsibilities: - Build, maintain, and optimize responsive HTML email templates for SFMC campaigns, including promotional, transactional, triggered, and journey-based emails. - Develop and manage CloudPages, including landing pages, microsites, profile center pages, and subscription centers using HTML, CSS, and JavaScript. - Write clean, standards-compliant HTML/CSS with a strong focus on email client rendering compatibility for various email clients such as Outlook, Gmail, Apple Mail, Samsung Mail, and Yahoo. - Implement and maintain reusable modular template components within Content Builder to ensure consistency and efficiency. - Write and debug AMPscript for dynamic content, personalization, conditional logic, and data-driven rendering within emails and CloudPages. - Utilize SSJS (Server-Side JavaScript) for advanced CloudPage logic including form handling, data capture, and API interactions. - Develop client-side interactions on CloudPages using JavaScript and jQuery, including form validation, dynamic content loading, and user journey flows. - Conduct thorough QA and cross-client testing of all email builds using Email on Acid and/or Litmus, covering 90+ email clients and devices. - Debug and test CloudPage forms, including field validation, error handling, submission routing, and confirmation flows. - Validate data flowing from form submissions into SFMC Data Extensions, ensuring accuracy and completeness. Qualifications Required: - 7 to 11 years of experience in HTML development and quality assurance. - Proficiency in Salesforce Marketing Cloud (SFMC) tools including Email Studio, Content Builder, Journey Builder, and CloudPages. - Expert-level knowledge of table-based layout, inline CSS, email-specific hacks and resets, as well as AMPscript for personalization and dynamic content. - Strong working knowledge of JavaScript/jQuery for CloudPage interactivity, form logic, and DOM manipulation. - Hands-on experience with Email Testing Tools such as Email on Acid and/or Litmus, and structured QA practices for defect logging and regression testing. - Familiarity with SFMC's REST/SOAP APIs for transactional sends or data interactions, as well as SQL for querying Data Extensions within Automation Studio. - Understanding of CAN-SPAM, GDPR, and email compliance best practices. - Experience with email production platforms like Movable Ink, Taxifor Email, or similar. - Knowledge of GTM (Google Tag Manager) and analytics tracking implementation. (Note: Additional details about the company were not provided in the job description.) Role Overview: As a Senior HTML Developer & QA Specialist at Accenture, you will be responsible for end-to-end development, testing, and quality assurance of HTML email campaigns and CloudPages. Your role will involve collaborating closely with designers, marketing managers, and CRM strategists to deliver pixel-perfect, cross-client-compatible digital experiences. Additionally, in a Marketing Operations job profile, you will be managing and optimizing marketing processes and systems to improve marketing efficiency and effectiveness. Strong analytical skills, attention to detail, and knowledge of marketing technologies are essential for ensuring the smooth implementation of marketing strategies to deliver measurable results. Key Responsibilities: - Build, maintain, and optimize responsive HTML email templates for SFMC campaigns, including promotional, transactional, triggered, and journey-based emails. - Develop and manage CloudPages, including landing pages, microsites, profile center pages, and subscription centers using HTML, CSS, and JavaScript. - Write clean, standards-compliant HTML/CSS with a strong focus on email client rendering compatibility for various email clients such as Outlook, Gmail, Apple Mail, Samsung Mail, and Yahoo. - Implement and maintain reusable modular template components within Content Builder to ensure consistency and efficiency. - Write and debug AMPscript for dynamic content, personalization, conditional logic, and data-driven rendering within emails and CloudPages. - Utilize SSJS (Server-Side JavaScript) for advanced CloudPage logic including form handling, data capture, and API interactions. - Develop client-side interactions

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