Product Marketing Specialist

As a Product Marketing Specialist, your role will involve developing product positioning, messaging, and launch strategies to effectively introduce products into the market. You will be responsible for creating scientific and marketing communication materials, including doctor-facing, consumer-facing, and sales enablement content. Conducting competitor analysis and market research will be crucial in shaping your strategies. Your key responsibilities will include: - Developing product positioning, messaging, and launch strategies - Creating scientific and marketing communication materials for products - Building doctor-facing, consumer-facing, and sales enablement materials - Conducting competitor analysis and market research - Coordinating with sales, medical, product, and marketing teams - Supporting product launches, training programs, and Go-To-Market (GTM) initiatives - Planning and coordinating participation in conferences, CMEs, medical events, and industry activations - Developing marketing and scientific communication materials for conferences, doctor engagement programs, and events - Working closely with Key Opinion Leaders (KOLs), doctors, and medical stakeholders for brand and product visibility initiatives - Supporting the execution of on-ground and digital medical marketing initiatives to strengthen product adoption and awareness Qualifications required for this role: - 36 years of experience in product marketing, PMT, healthcare marketing, or medical devices - Strong understanding of healthcare/medical communication - Excellent presentation and communication skills - Experience working with doctors or healthcare ecosystems preferred - MBA/Pharma/Healthcare background preferred Joining our team will give you the opportunity to contribute to impactful product launches, engage with healthcare professionals, and drive brand visibility in the medical industry. As a Product Marketing Specialist, your role will involve developing product positioning, messaging, and launch strategies to effectively introduce products into the market. You will be responsible for creating scientific and marketing communication materials, including doctor-facing, consumer-facing, and sales enablement content. Conducting competitor analysis and market research will be crucial in shaping your strategies. Your key responsibilities will include: - Developing product positioning, messaging, and launch strategies - Creating scientific and marketing communication materials for products - Building doctor-facing, consumer-facing, and sales enablement materials - Conducting competitor analysis and market research - Coordinating with sales, medical, product, and marketing teams - Supporting product launches, training programs, and Go-To-Market (GTM) initiatives - Planning and coordinating participation in conferences, CMEs, medical events, and industry activations - Developing marketing and scientific communication materials for conferences, doctor engagement programs, and events - Working closely with Key Opinion Leaders (KOLs), doctors, and medical stakeholders for brand and product visibility initiatives - Supporting the execution of on-ground and digital medical marketing initiatives to strengthen product adoption and awareness Qualifications required for this role: - 36 years of experience in product marketing, PMT, healthcare marketing, or medical devices - Strong understanding of healthcare/medical communication - Excellent presentation and communication skills - Experience working with doctors or healthcare ecosystems preferred - MBA/Pharma/Healthcare background preferred Joining our team will give you the opportunity to contribute to impactful product launches, engage with healthcare professionals, and drive brand visibility in the medical industry.