Source description
About the role
As an AI Innovation Executive, you are a core driver of AI-powered workflow transformation within Creator Growth. You will identify high-leverage operational problems, design “human + agent” workflows, and deploy + operate AI agents and automations that increase throughput, reduce errors, and improve reliability across teams. This is not a pure “genAI content creator” role. It is a systems role that bridges operations, data, and practical AI execution.
What You'll Do
- Workflow Discovery & Prioritization
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• Audit CG workflows across Channel Development, Commercial/BD, CMS ops, Production, Affiliate, and regional market teams
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• Build and maintain a prioritized backlog using a simple scoring model (impact × feasibility × data readiness)
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• Identify opportunities where agents can execute tasks faster, at higher volume, and with more consistency than manual processes
- Agent / Automation Design
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• Map end-to-end processes and define clear human checkpoints (approve/review/exception handling)
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• Choose the right architecture: automation-first (e.g., n8n/Zapier), LLM agent, or hybrid
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• Define the human–agent interface at each step: what is autonomous, what is reviewable, and what requires human judgment
- Deployment & Operations
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• Build and ship automations and agents that connect tools like Sheets/CRM/data sources/APIs
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• Own prompt/tool configuration, versioning, documentation, and rollout from shadow mode to production
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• Establish and maintain quality control for agent outputs and workflow reliability
- Monitoring, QA, and Optimization
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• Define KPIs (time saved, throughput, accuracy/error rate, business impact proxy)
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• Maintain workflow reliability through logging, QA gates, and iterative improvements after changes (model updates / process changes)
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• Produce lightweight health reporting so stakeholders know what is running, how it is performing, and where it needs attention
- Cross-Functional Collaboration
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• Partner with stakeholders to translate pain points into shipped systems
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• Train users on how to operate with agents (what changed, how to escalate issues, what to trust)
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• Collaborate with market teams (TH, ID, VN, PH, MY, JP, HK) to adapt workflows to local variations
Who You Are
Must have
• Experience: Minimum 1 year of working experience in digital marketing, creative content, or a technology-driven role. Experience within an advertising or digital agency is preferred.
• Education: Bachelor’s degree in Communication Arts, Digital Media, Information Technology, Computer Science, or a related field that blends creative communication with technical logic.
• Generative AI tools: Comfortable using generative AI tools to solve business and operational problems (Claude, ChatGPT, Manus, Gemini, etc.)
• Prompting & iteration: Ability to iterate systematically to achieve reliable, high-quality outputs (including structured outputs)
• Soft skills: Analytical thinker, detail-oriented, and a proactive problem-solver with a “can-do” attitude
• Language: Good command of English and Thai (both written and spoken) for effective communication with internal teams and regional partners
Nice to have
• Agentic coding tools: Experience using Claude Code, Codex, Cursor, Antigravity, or similar agentic coding tools
• Automation platforms: n8n, Zapier, Make, Apps Script, or similar
• Technical comfort: APIs, webhooks, basic scripting (Python/JavaScript)
• Data skills: SQL / BigQuery familiarity
• Business systems: CRM (HubSpot preferred), dashboards, spreadsheets
• Ops mindset: Strong process mapping skills and a bias toward shipping working systems over writing proposals
What Success Looks Like
• 30 days: Top workflow audit + prioritized backlog; 1 pilot running in shadow mode
• 90 days: 3–5 workflows in production with measurable time savings / throughput gains
• 180 days: Maintained “agent portfolio” with monitoring cadence + clear ROI reporting
Tools & Systems (Typical)
• Workflow Automation: n8n (or equivalent)
• AI/LLM: Claude / GPT / Gemini
• Data: BigQuery, Google Sheets
• CRM: HubSpot
• Integrations: APIs, webhooks, internal tools
Why You'll Love It
• Advanced AI Tools For All Positions!!
• Creative office at Emporium (located at BTS Phrom Phong)
• Work hard, play harder office
• Competitive Salary
• Performance Review ( 2 times per year )
• Performance Bonus
• Annual Paid Leave
• Compassionate Leave
• Health Insurance
• Social Security
• Discount for Fitness Gym at EmQuartier
• Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
• Work in professional and dynamic environment
• Good chance to explore new trends in a digital market
• Opportunity to learn most advanced advertising technology platforms
Our Thailand Office
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