APAC Consumer Apps, Product Marketing Specialist

As a APAC Consumer Apps Product Marketing Specialist at OLIVER, you will play a crucial role in leading product launch marketing for our Technology client in order to ensure go-to-market success. Your responsibilities will include defining the product's voice, building a loyal following, and collaborating with a wide range of teams to coordinate product launch roadmaps and related processes. You will execute multi-channel strategies to drive visibility of launches with key audiences, craft compelling Go-To-Market (GTM) strategies, and create impactful content to fuel product growth and success. Key Responsibilities: - Own the end-to-end launch process by collaborating with cross-functional teams to understand the product roadmap and launch strategy for APAC markets - Direct the execution of regional Go-To-Market (GTM) creative strategies across diverse markets such as India, Japan, Korea, and SE Asia to ensure a unified brand voice - Oversee the creation of storyboards and static/video assets for product launches and social campaigns - Establish efficient GTM operations to enable rapid product launches while managing internal stakeholders and external partners - Manage launch timelines, track progress, and coordinate with country and cross-functional teams to ensure successful execution - Conduct rigorous pre-launch scaled testing and channel feedback to product and engineering teams - Contribute to content creation for targeted outreach initiatives driving product usage and awareness in alignment with regional goals Qualifications Required: - Passionate about AI with a strong understanding of industry trends and competitors' products - Ability to manage ambiguity and constant change - Attention to detail, accuracy, and excellent project management skills - Strong communication skills and the ability to provide clear instructions to local teams and agencies - Proven track record of delivering projects on time and within budget - Knowledge of localization and translation processes - Experience with go-to-market planning and execution - Strong problem-solving skills and a passion for new technologies - Understanding and knowledge of AI tools is beneficial, but the ability to learn and digest the benefits and features of AI tools is critical In addition to the above role-specific details, OLIVER, a part of the Brandtech Group, is committed to creating an inclusive working environment where individual differences are valued and respected. The company has set ambitious environmental goals around sustainability with science-based emissions reduction targets. As an equal opportunity employer, OLIVER considers all applicants for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. Please note that the employment type for this role is Full Time and the required experience is IC. As a APAC Consumer Apps Product Marketing Specialist at OLIVER, you will play a crucial role in leading product launch marketing for our Technology client in order to ensure go-to-market success. Your responsibilities will include defining the product's voice, building a loyal following, and collaborating with a wide range of teams to coordinate product launch roadmaps and related processes. You will execute multi-channel strategies to drive visibility of launches with key audiences, craft compelling Go-To-Market (GTM) strategies, and create impactful content to fuel product growth and success. Key Responsibilities: - Own the end-to-end launch process by collaborating with cross-functional teams to understand the product roadmap and launch strategy for APAC markets - Direct the execution of regional Go-To-Market (GTM) creative strategies across diverse markets such as India, Japan, Korea, and SE Asia to ensure a unified brand voice - Oversee the creation of storyboards and static/video assets for product launches and social campaigns - Establish efficient GTM operations to enable rapid product launches while managing internal stakeholders and external partners - Manage launch timelines, track progress, and coordinate with country and cross-functional teams to ensure successful execution - Conduct rigorous pre-launch scaled testing and channel feedback to product and engineering teams - Contribute to content creation for targeted outreach initiatives driving product usage and awareness in alignment with regional goals Qualifications Required: - Passionate about AI with a strong understanding of industry trends and competitors' products - Ability to manage ambiguity and constant change - Attention to detail, accuracy, and excellent project management skills - Strong communication skills and the ability to provide clear instructions to local teams and agencies - Proven track record of delivering projects on time and within budget - Knowledge of localization and translation processes - Experience wi