Product Marketing Manager - ABM

As a Product Marketing Manager focusing on Account-Based Marketing (ABM) at CallHippo, you will be responsible for leading the ABM strategy end-to-end to target enterprise and mid-market accounts globally. This hands-on role requires you to drive revenue through ICP definition, account selection, pipeline influence, and expansion. Role Overview: You will define and maintain tiered target account lists based on firmographic, technographic, and intent data. Additionally, you will map buying committees across various departments with tailored messaging per persona. Key Responsibilities: - Define and maintain tiered target account lists (Tier 1: 1:1, Tier 2: 1:few, Tier 3: programmatic) using firmographic, technographic, and intent data - Map buying committees across VP Sales, CX, RevOps, IT, and Finance with tailored messaging per persona - Own the full outreach stack including Clay, HeyReach or Expandi, Lemlist or Instantly for email sequencing - Build signal-triggered workflows for personalized sequences - Write and A/B test outreach copy at every step - Run multiple concurrent strategies such as competitor displacement and named account campaigns - Run LinkedIn Matched Audiences and Google competitor conquest campaigns - Deploy Mutiny for dynamic website personalization - Own vertical case studies, competitive comparison content, and an interactive ROI calculator - Manage the G2/Gartner review program - Plan executive roundtables and dinners for Tier 1 accounts - Manage gifting via Reachdesk or Sendoso - Build the shared account heat score model in HubSpot or Salesforce - Report on pipeline influenced, deal velocity, and ACV from ABM accounts Qualifications Required: - 5+ years in B2B SaaS marketing, with at least 2 years in ABM, demand generation, or product marketing - Hands-on experience with Clay, HeyReach, Expandi, Lemlist, Instantly, and other relevant tools - Proven track record of building multi-channel ABM programs - Strong outreach copywriting skills - Familiarity with intent data platforms - Commercially minded with an understanding of enterprise sales cycles - Bonus: Experience in VoIP, CCaaS, sales engagement software, executive events, and web personalization tools In this role, you will have full ownership of the ABM function, direct access to founders and leadership, full budget ownership, competitive compensation, remote-first work culture, and learning opportunities for personal and professional growth. As a Product Marketing Manager focusing on Account-Based Marketing (ABM) at CallHippo, you will be responsible for leading the ABM strategy end-to-end to target enterprise and mid-market accounts globally. This hands-on role requires you to drive revenue through ICP definition, account selection, pipeline influence, and expansion. Role Overview: You will define and maintain tiered target account lists based on firmographic, technographic, and intent data. Additionally, you will map buying committees across various departments with tailored messaging per persona. Key Responsibilities: - Define and maintain tiered target account lists (Tier 1: 1:1, Tier 2: 1:few, Tier 3: programmatic) using firmographic, technographic, and intent data - Map buying committees across VP Sales, CX, RevOps, IT, and Finance with tailored messaging per persona - Own the full outreach stack including Clay, HeyReach or Expandi, Lemlist or Instantly for email sequencing - Build signal-triggered workflows for personalized sequences - Write and A/B test outreach copy at every step - Run multiple concurrent strategies such as competitor displacement and named account campaigns - Run LinkedIn Matched Audiences and Google competitor conquest campaigns - Deploy Mutiny for dynamic website personalization - Own vertical case studies, competitive comparison content, and an interactive ROI calculator - Manage the G2/Gartner review program - Plan executive roundtables and dinners for Tier 1 accounts - Manage gifting via Reachdesk or Sendoso - Build the shared account heat score model in HubSpot or Salesforce - Report on pipeline influenced, deal velocity, and ACV from ABM accounts Qualifications Required: - 5+ years in B2B SaaS marketing, with at least 2 years in ABM, demand generation, or product marketing - Hands-on experience with Clay, HeyReach, Expandi, Lemlist, Instantly, and other relevant tools - Proven track record of building multi-channel ABM programs - Strong outreach copywriting skills - Familiarity with intent data platforms - Commercially minded with an understanding of enterprise sales cycles - Bonus: Experience in VoIP, CCaaS, sales engagement software, executive events, and web personalization tools In this role, you will have full ownership of the ABM function, direct access to founders and leadership, full budget ownership, competitive compensation, remote-first work culture, and learning opportunities for personal and professional growth.