Tech Lead (Salesforce CRM)

About Apply

APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com .

LOCATION: APPLY is hybrid/remote-friendly. The preferred candidate should be based in Latin America , preferably working in hours that align to PT (Pacific Timezone) or ET (Eastern Timezone) . Candidates located in Santiago, Chile are able to work out of our Santiago office as remote/hybrid employees. Candidates located outside of Santiago, Chile will be fully remote employees.

THE Role

The Tech Lead is the single technical owner accountable for the successful delivery of a Salesforce-centric digital onboarding platform built for a global credit-bureau client. Salesforce is the heart of the solution — it orchestrates the entire B2B registration and onboarding journey: lead capture, identity-validation outcomes, disposition logic, and contract e-signature. You own the Salesforce build end to end and keep it aligned with the surrounding integration and infrastructure layers.

This is a high-autonomy role and the sole senior Salesforce voice on the engagement. You take architectural direction and turn it into shipped, production-grade Salesforce metadata — objects, Record Types, Flows, Apex, LWC, permission model, and managed-package configuration (DocuSign eSignature) . You also hold the technical relationship with the integration microservices and cloud platform that read from and write to the org: you don't build those daily, but you define the contracts, guard the data model, and make sure a schema or automation change never blindsides them.

Here is the truth: this is a Salesforce Platform (Core/CRM) role. We're looking for a builder who lives in the Salesforce org — declarative and programmatic — and who is senior enough to own the platform-level decisions that everything else depends on.