Product Designer - Freelancer

Company Website: www.asmitagroup.com Role Summary We're looking for a Product Designer who will start immediately on a new project, owning the full design lifecycle from research to prototype. The core of this role is structured, defined research that directly informs UI/UX decisions you'll investigate real business workflows and user behaviour first, then translate those findings into scoped, well-architected, high-fidelity prototypes. This isn't a design from a spec role, you define what to build before you decide how it looks Key Responsibilities Conduct structured research (stakeholder interviews, user interviews, workflow mapping, competitive/market analysis) as the foundation for every design decision - not an afterthoughtTranslate research findings into clearly defined scope, user flows, and information architecture before any visual design beginsDesign role-based, data-dense interfaces for enterprise web applications (dashboards, approval workflows, multi-step forms, permission-based views)Design simple, intuitive mobile experiences for a broad, non-technical consumer user baseDesign natively for both iOS and Android with platform-appropriate patternsBuild and maintain a scalable design system in Figma usable across web and mobileolder validation and developer handoffValidate designs through usability testing and iterate based on real user feedback - research doesn't stop after the first passCollaborate closely with developers on feasibility, specs, and handoff Daily Responsibilities Run or synthesize research activities (interviews, workflow shadowing, notes review) relevant to the module/feature in progressTranslate research insights into flows, wireframes, or prototype iterationsReview and refine ongoing design work against user feedback and business requirementParticipate in stakeholder syncs and design critiques to validate research-backed decisionMaintain and extend the design system as new modules/features are addedPrepare and update Figma prototypes for testing or demo sessions Required Skills 4+ years of experience as a Product Designer / UX Designer, with demonstrated research-to-prototype ownership (not just visual execution)Strong, provable user/stakeholder research skills - interviews, workflow mapping, synthesis, and translating findings into design decisionsExpert-level Figma: components, variants, auto-layout, design systems, interactive prototypingStrong information architecture skills for complex, data-heavy systemsPortfolio demonstrating both enterprise/B2B web app design and consumer mobile app designSolid understanding of iOS Human Interface Guidelines and Android Material DesignAbility to simplify complex business logic into usable, clear interfacesComfortable working with ambiguity and defining scope independently from day one, this project starts immediately with no pre-builtspec Preferred Skills Experience with PropTech, fintech, CRM, or ERP platformsExperience designing multi-role, multi-app ecosystems (e.g., one system with separate apps for different user typesBasic understanding of frontend/mobile development constraints (Flutter, React, React Native) to design realistic, buildable interfacesExperience building or maintaining a cross-platform design systemsFormal training or certification in UX research method Technical Stack /Tools Figma (primary) components, variants, auto-layout, prototypingFigJam for research synthesis and workshopsBasic familiarity with developer handoff tools (Zeplin, Storybook, or similar)Nice to have: basic HTML/CSS reading ability for feasibility checks .