Marketing Campaign Analyst

In this role of Marketing Campaign Analytics, you will be responsible for analyzing marketing campaign performance across digital and offline channels. Your key responsibilities will include measuring campaign effectiveness using ROI, ROAS, conversion, retention, and engagement metrics. You will design, execute, and evaluate A/B tests and experimentation frameworks to improve marketing strategies. Additionally, you will develop customer segmentation models for targeting and personalization, create dashboards and reports using SQL and BI tools, and perform customer behavior analysis, funnel analysis, and cohort analysis. You will identify growth opportunities through data-driven insights and collaborate with marketing stakeholders to optimize acquisition and retention strategies. Furthermore, you will track and monitor campaign KPIs and business outcomes, as well as present analytical findings to business and marketing teams. Qualifications required for this role include: - Strong SQL expertise - Proficiency in Python for analytics and data manipulation - Experience in Marketing Campaign Analytics - Knowledge of A/B Testing and Statistical Analysis - Skills in Customer Segmentation - Familiarity with ROI & Marketing Performance Measurement - Ability in Data Visualization using tools like Power BI/Tableau - Proficiency in Advanced Excel - Experience in Stakeholder Management If you have preferred experience in Digital Marketing Analytics, Customer Lifetime Value (CLV), Attribution Modeling, Funnel Analytics, Cohort Analysis, Retention Analytics, CRM Analytics, or Marketing Automation Platforms, it would be an added advantage. In this role of Marketing Campaign Analytics, you will be responsible for analyzing marketing campaign performance across digital and offline channels. Your key responsibilities will include measuring campaign effectiveness using ROI, ROAS, conversion, retention, and engagement metrics. You will design, execute, and evaluate A/B tests and experimentation frameworks to improve marketing strategies. Additionally, you will develop customer segmentation models for targeting and personalization, create dashboards and reports using SQL and BI tools, and perform customer behavior analysis, funnel analysis, and cohort analysis. You will identify growth opportunities through data-driven insights and collaborate with marketing stakeholders to optimize acquisition and retention strategies. Furthermore, you will track and monitor campaign KPIs and business outcomes, as well as present analytical findings to business and marketing teams. Qualifications required for this role include: - Strong SQL expertise - Proficiency in Python for analytics and data manipulation - Experience in Marketing Campaign Analytics - Knowledge of A/B Testing and Statistical Analysis - Skills in Customer Segmentation - Familiarity with ROI & Marketing Performance Measurement - Ability in Data Visualization using tools like Power BI/Tableau - Proficiency in Advanced Excel - Experience in Stakeholder Management If you have preferred experience in Digital Marketing Analytics, Customer Lifetime Value (CLV), Attribution Modeling, Funnel Analytics, Cohort Analysis, Retention Analytics, CRM Analytics, or Marketing Automation Platforms, it would be an added advantage.