Senior Manager - Data Enablement/Data Engineering

As a Senior Manager, Data Enablement within the Marketing Analytics and Insights (MAI) team at Avalara, you will lead the India-based Data Enablement group. Your role involves building and scaling the analytics data foundation that powers Marketing, Go-To-Market (GTM), and Revenue insights. You will ensure that data is reliable, governed, and accessible to support executive reporting, self-service analytics, forecasting, and advanced analytics use cases. Your responsibilities include allowing Avalara's enterprise data and analytics strategy, supporting the standardization of data models and metrics, and ensuring end-to-end visibility across the customer journey. Your Key Responsibilities: - Lead the India-based Data Enablement team within MAI, providing technical direction, coaching, and career development. - Manage data enablement for marketing-specific systems like Google Ads, Marketo/Eloqua, and Salesforce Campaigns, ensuring reliable ingestion, modeling, and availability for analytics. - Establish a partnership with the Global Analytics and Insights team in Pune. - Support analytics needs for Marketing and GTM leadership partners. - Design scalable data models in Snowflake to support trusted reporting and analytics. - Improve data quality monitoring, validation, reconciliation, and freshness service level agreements across main source systems. - Enhance self-service analytics by supporting BI tools (e.g., Power BI) with trusted semantic models and well-documented datasets. - Translate analytics and requirements into scalable data solutions. - Establish a delivery schedule through sprint planning, backlog management, and operational metrics. Qualifications Required for Success: - 10+ years of experience in data engineering, analytics engineering, or data platform roles. - 4+ years of people management experience, including leading teams in India supporting global team members. - Expertise in SQL and modern cloud data warehouses (Snowflake preferred). - Hands-on experience with ELT/ETL and orchestration tools like dbt, Airflow, Fivetran, Matillion. - Proficiency in data modeling best practices, including star schema design, semantic layers, and metric consistency. - Experience supporting analytics use cases for Marketing, Sales, or Revenue teams. - Good to have: Experience supporting B2B SaaS GTM analytics. - Familiarity with Google Ads, Marketo or Eloqua, and Salesforce Campaigns. - Experience supporting BI tools such as Power BI or Tableau. As a Senior Manager, Data Enablement within the Marketing Analytics and Insights (MAI) team at Avalara, you will lead the India-based Data Enablement group. Your role involves building and scaling the analytics data foundation that powers Marketing, Go-To-Market (GTM), and Revenue insights. You will ensure that data is reliable, governed, and accessible to support executive reporting, self-service analytics, forecasting, and advanced analytics use cases. Your responsibilities include allowing Avalara's enterprise data and analytics strategy, supporting the standardization of data models and metrics, and ensuring end-to-end visibility across the customer journey. Your Key Responsibilities: - Lead the India-based Data Enablement team within MAI, providing technical direction, coaching, and career development. - Manage data enablement for marketing-specific systems like Google Ads, Marketo/Eloqua, and Salesforce Campaigns, ensuring reliable ingestion, modeling, and availability for analytics. - Establish a partnership with the Global Analytics and Insights team in Pune. - Support analytics needs for Marketing and GTM leadership partners. - Design scalable data models in Snowflake to support trusted reporting and analytics. - Improve data quality monitoring, validation, reconciliation, and freshness service level agreements across main source systems. - Enhance self-service analytics by supporting BI tools (e.g., Power BI) with trusted semantic models and well-documented datasets. - Translate analytics and requirements into scalable data solutions. - Establish a delivery schedule through sprint planning, backlog management, and operational metrics. Qualifications Required for Success: - 10+ years of experience in data engineering, analytics engineering, or data platform roles. - 4+ years of people management experience, including leading teams in India supporting global team members. - Expertise in SQL and modern cloud data warehouses (Snowflake preferred). - Hands-on experience with ELT/ETL and orchestration tools like dbt, Airflow, Fivetran, Matillion. - Proficiency in data modeling best practices, including star schema design, semantic layers, and metric consistency. - Experience supporting analytics use cases for Marketing, Sales, or Revenue teams. - Good to have: Experience supporting B2B SaaS GTM analytics. - Familiarity with Google Ads, Marketo or Eloqua, and Salesforce Campaigns. - Experience supporting BI tools such as Power BI or Tableau.