Platform SEO & AEO Strategist

About the Role We are looking for a data-driven SEO and AEO Strategist to help us understand what truly drives organic performance across our platform. This role goes beyond traditional SEO and focuses on large-scale data analysis, identifying performance patterns across thousands of locations and clients, and translating insights into product and strategy recommendations. You will play a critical role in connecting SEO and AEO outcomes to product capabilities, helping us continuously improve how we drive visibility and results for our customers. Responsibilities Analyze large-scale datasets across multiple products, clients, and locations to identify trends, anomalies, and performance drivers Identify underperforming clients, segments, or features and diagnose root causes (technical, content, listings, reviews, etc.) Develop frameworks to measure AEO and SEO impact across different product features and customer cohorts Partner with Product, Engineering, and Customer Success teams to translate insights into actionable improvements Build dashboards, reports, and models to track AEO and SEO performance at scale Conduct cohort analysis, A/B test analysis, and correlation studies to understand what moves rankings and traffic Monitor algorithm updates and assess their impact across the platform Provide clear, data-backed recommendations to improve product performance and customer outcomes Help define and evolve internal SEO best practices based on real performance data requirements What You Bring Required 10+ years in a data-driven SEO role, with meaningful depth in local SEO, enterprise multi-location SEO, content strategy, and technical SEO. Strong understanding of SEO and AEO fundamentals (technical SEO, on-page optimization, local SEO, indexing, etc.) Advanced proficiency in data analysis tools (SQL, Excel/Sheets, Python or R preferred) Experience working with large datasets and identifying meaningful patterns Familiarity with SEO tools (e.g., Google Search Console, analytics platforms, crawling tools) Ability to connect data insights to business and product decisions Strong problem-solving skills with a hypothesis-driven mindset Excellent communication skills able to translate complex data into clear insights Experience working closely with product and engineering teams Strongly Preferred Experience in local SEO or listings management platforms Experience in a B2B SaaS environment Familiarity with experimentation frameworks and causal inference What Success Looks Like You can clearly articulate what is driving SEO and AEO performance across our platform You proactively identify underperforming segments and explain why they are lagging Your insights directly influence product improvements and roadmap decisions You help establish a repeatable, scalable approach to SEO and AEO performance analysis Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.