Marketing Automation

As a candidate for the position, you will be responsible for the following key tasks: - Familiarity with SF Interaction Studio to setup sitemaps and define which elements on a web page are getting personalized/which data maps to which element - Familiarity with JavaScript and web architecture for embedding the Evergage script and ensuring it fires properly on the page - Familiarity with front end web HTML and CSS to ensure web templates created in MCP are displayed properly on the page - Familiarity with Data Cloud and Data Extensions to publish/pull in data used for segments of any web personalization - Experience coding HTML, XML, Javascript, Ampscript, plus a strong working knowledge of SQL query development and CSS structure - Experience connecting CMS (Sitecore, Adobe Experience Manager, other) platform content into marketing automation platform to enable personalization across channels at scale - Develop / Lead installation and configuration of WebSDK, creating sitemap blueprint, site config and content zones - Develop reusable marketing content leveraging MCP templates aligning with content personalization strategies - Architect personalization solutions leveraging SFMC platforms and tools to increase lead generation, lead nurturing, and customer retention - Develop server-side java scripts adopting industry standard best practices - Develop MCP unified customer profile from custom and standard attributes - Create ETL scripts to enable impart of customer data - Create / Lead creation of client-side handlebar js template scripts aligning with business - Experience leveraging dynamic content to support A/B and multi-variate testing across digital and traditional channels - Strong data processing, and data management skills, with proven ability to define and act upon data-driven insights Qualifications required for the role include: - Strong skills in SQL Query, Javascript, Data Management, Data Processing, CSS, HTML, MCP - Minimum experience of 8-13 years in the relevant field Please note: No additional details of the company were provided in the job description. As a candidate for the position, you will be responsible for the following key tasks: - Familiarity with SF Interaction Studio to setup sitemaps and define which elements on a web page are getting personalized/which data maps to which element - Familiarity with JavaScript and web architecture for embedding the Evergage script and ensuring it fires properly on the page - Familiarity with front end web HTML and CSS to ensure web templates created in MCP are displayed properly on the page - Familiarity with Data Cloud and Data Extensions to publish/pull in data used for segments of any web personalization - Experience coding HTML, XML, Javascript, Ampscript, plus a strong working knowledge of SQL query development and CSS structure - Experience connecting CMS (Sitecore, Adobe Experience Manager, other) platform content into marketing automation platform to enable personalization across channels at scale - Develop / Lead installation and configuration of WebSDK, creating sitemap blueprint, site config and content zones - Develop reusable marketing content leveraging MCP templates aligning with content personalization strategies - Architect personalization solutions leveraging SFMC platforms and tools to increase lead generation, lead nurturing, and customer retention - Develop server-side java scripts adopting industry standard best practices - Develop MCP unified customer profile from custom and standard attributes - Create ETL scripts to enable impart of customer data - Create / Lead creation of client-side handlebar js template scripts aligning with business - Experience leveraging dynamic content to support A/B and multi-variate testing across digital and traditional channels - Strong data processing, and data management skills, with proven ability to define and act upon data-driven insights Qualifications required for the role include: - Strong skills in SQL Query, Javascript, Data Management, Data Processing, CSS, HTML, MCP - Minimum experience of 8-13 years in the relevant field Please note: No additional details of the company were provided in the job description.