Sr. Product Data Analyst

You are applying for the role of Senior Product Data Analyst in the Online Commerce Product Line at the company. Your main responsibilities will include driving the analytics strategy, enabling insight generation, and collaborating with cross-functional stakeholders to inform product and business decisions. Key Responsibilities: - Define and own the product analytics roadmap for BHN Online Commerce. - Partner with product managers to brainstorm, conduct research, build hypotheses, and report insights to drive product decisions. - Lead the instrumentation and ingestion of analytics tags across user journeys. - Debug and validate analytics implementation and data flows. - Create dashboards for new features, experiments, A/B tests, and existing functional areas. - Deliver regular front-end analytics reports to wider stakeholder groups. - Generate insights to identify customer journey gaps, opportunities, and areas of optimization. - Conduct attribution modeling, path analysis, cohort analysis, and CRO experiments to improve conversion and engagement. - Translate complex data into clear, actionable insights for business and product teams. - Work closely with product managers, developers, marketers, and leadership to align on KPIs and business outcomes. - Collaborate with data scientists and engineers to enhance data pipelines and models. - Present findings and recommendations in a concise, compelling manner to technical and non-technical stakeholders. Qualifications Required: - 4+ years of experience in digital analytics and product data analysis. - Strong expertise in front-end analytics platforms such as Google Analytics (GA4), Adobe Analytics (Omniture), and Adobe suite covering AEP, RTCDP, CJA, and Tableau. - Proficiency in SQL/MySQL with the ability to write advanced queries (CTEs, joins, aggregations, window functions). - Experience with tag management systems like Google Tag Manager and Segment.io. - Proven ability to design, run, and analyze A/B tests and CRO experiments using tools like VWO, Adobe Target, and Google Optimize. - Strong data visualization skills using Tableau, Looker, Power BI, and Data Studio. - Understanding of customer journey mapping, funnel analysis, campaign ROI tracking, segmentation, and attribution models. - BE/MBA degree preferred. The company values strong communication and storytelling skills, proactive problem-solving abilities, excellent stakeholder management, attention to detail, and experience working in global, agile environments with cross-functional teams. If you have knowledge of JavaScript/DOM debugging, familiarity with server-side tracking and privacy compliance, and experience with eCommerce platforms and user journey optimization, it will be considered a bonus. In this role, you are expected to show proactiveness and accountability in delivery, provide high-quality insights and outputs, and ensure timely responses and communication across channels. You are applying for the role of Senior Product Data Analyst in the Online Commerce Product Line at the company. Your main responsibilities will include driving the analytics strategy, enabling insight generation, and collaborating with cross-functional stakeholders to inform product and business decisions. Key Responsibilities: - Define and own the product analytics roadmap for BHN Online Commerce. - Partner with product managers to brainstorm, conduct research, build hypotheses, and report insights to drive product decisions. - Lead the instrumentation and ingestion of analytics tags across user journeys. - Debug and validate analytics implementation and data flows. - Create dashboards for new features, experiments, A/B tests, and existing functional areas. - Deliver regular front-end analytics reports to wider stakeholder groups. - Generate insights to identify customer journey gaps, opportunities, and areas of optimization. - Conduct attribution modeling, path analysis, cohort analysis, and CRO experiments to improve conversion and engagement. - Translate complex data into clear, actionable insights for business and product teams. - Work closely with product managers, developers, marketers, and leadership to align on KPIs and business outcomes. - Collaborate with data scientists and engineers to enhance data pipelines and models. - Present findings and recommendations in a concise, compelling manner to technical and non-technical stakeholders. Qualifications Required: - 4+ years of experience in digital analytics and product data analysis. - Strong expertise in front-end analytics platforms such as Google Analytics (GA4), Adobe Analytics (Omniture), and Adobe suite covering AEP, RTCDP, CJA, and Tableau. - Proficiency in SQL/MySQL with the ability to write advanced queries (CTEs, joins, aggregations, window functions). - Experience with tag management systems like Google Tag Manager and Segment.io. - Proven ability to design, run, and analyze A/B tests and CRO experiments using tools like VWO