Source description
About the role
Drive Cross-Functional Collaboration : Partner closely with the Korea Brand Director and Global R&D Lead to ensure all menu and product initiatives align with regional brand goals and global standards.
Operate the Core Triangle : Act as a central pillar in the "ONE CALENDAR" system, collaborating directly with Product R&D and the Marketing Department to form an integrated driving mechanism for product launches.
Lead Menu Planning & Positioning : Develop portfolio strategies and define the role of each category within the Beverage and Culinary scope to ensure SKUs support business growth.
Optimize Category Strategy : Strategically position Beverage offerings (e.g., consolidating business via Espresso, attracting new guests via Entry-level Non-Coffee) and Culinary offerings (e.g., matching dessert flavors with seasonal beverages, extending consumption scenarios via Light Meals).
Manage Revenue & Margins : Set revenue targets and cost breakdowns, taking full ownership of pricing, cost control, sales mix, and profit mix to achieve financial targets.
Build Product Matrices : Construct and maintain a dynamic product matrix and price matrix.
Oversee Integrated Cost & Purchasing : Establish cost guardrails based on ingredients and Gross Margin (GM) percentages, aligning all planning with monthly sales forecasts.
Drive Calendar Management : Oversee the new product calendar management by driving one consolidated monthly calendar.
Boost Performance Metrics : Coordinate seasonal features and product rollouts specifically designed to increase Average Ticket (AT) and Average Daily Transactions (ADT).