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Digital Product Manager - Mobile-Blue Cross Blue Shield of Michigan -Detroit, MI (hybrid)
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Company: Blue Cross Blue Shield of Michigan
Industry: Health Insurance and Health Care
Level: Mid-level Manager
Job Family: Communications
Location: Detroit, MI (hybrid)
Compensation: Competitive Total Compensation Package
About Us
When you think of Blue Cross Blue Shield of Michigan for health insurance, you can know you’re getting much more. We're a company founded on a tradition of affordable, quality health care for everyone, improving the present and investing in the future.
We offer:
Plans for employers and individuals that meet today’s needs, budgets and lifestyle
The largest network of doctors and hospitals in the state
Lower health care costs Higher quality health care
Grants and programs that promote better health throughout Michigan
Mission: We commit to being our members’ trusted partner by providing affordable, innovative products that improve their care and health.
Click here to learn more about our commitment to our Social Mission, view company updates and reviews, and view our awards & accolades.
For Application Timeline & Selection Process: Click Here. Learn more about your options as an external candidate. Click here to view open positions.
For more information:
_language_www.bcbsm.com _mail_bluetalent@bcbsm.com
FacebookCreated with Sketch. TwitterCreated with Sketch. LinkedInCreated with Sketch. Youtube
Legal Disclaimer: EEO Statement: view full text All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability. view full text
For more information:
_language_www.bcbsm.com _mail_bluetalent@bcbsm.com
FacebookCreated with Sketch. TwitterCreated with Sketch. LinkedInCreated with Sketch. Youtube
Legal Disclaimer: EEO Statement: view full text All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability. view full text
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Overview
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Position Summary
We are looking for a Product Manager to lead the mobile app product strategy and experience for both iOS and Android platforms. In this role, you will define and drive the mobile roadmap, translating organizational goals and member needs into a cohesive, prioritized product vision that delivers measurable outcomes.
Responsibilities
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Marketing
Define and evolve the digital product vision for unauthenticated .com experiences, including marketing pages, acquisition flows, and onboarding journeys, informed by customer research, competitive analysis, and market trends. Own and maintain a prioritized product roadmap aligned to business OKRs; communicate progress, tradeoffs, and outcomes to leadership and governance stakeholders.
48_StrategyCreated with Sketch.
Strategy
Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding metrics. Establish feature definitions, acceptance criteria, and success metrics for the product backlog; manage scope and schedule tradeoffs with transparency. Champion the end-to-end digital customer experience; own resolution of experience gaps and usability issues across unauthenticated surfaces.
48_LeadershipCreated with Sketch.
Leadership
Serve as the subject matter expert and internal advocate for the public digital experience; communicate product direction to customers, partners, and internal stakeholders. Lead business readiness activities in partnership with marketing, IT, compliance, and operations; anticipate blockers and escalate appropriately.
48_TeamworkCreated with Sketch.
Teamwork
Partner with analytics teams to define KPIs, build dashboards, and drive data-informed decisions around visitor behavior, conversion funnels, and acquisition performance. Actively participate in scaled agile ceremonies including PI Planning, Backlog Refinement, Cross-Platform Coordination, Discovery & Framing, and Stakeholder Governance.
Requirements
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Education
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Bachelor’s degree in related field required. Master's Degree in Computer Science or Business Administration preferred.
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Experience
A minimum of seven (7) years of experience as a Product Manager, Digital Product Manager, or related role required. Experience with consumer-facing digital products, .com platforms, or marketing/acquisition-focused web experiences strongly preferred. Background in healthcare, insurance, third-party administration, benefits consulting, or healthcare IT preferred.
48_Artificial IntelligenceCreated with Sketch.
Knowledge
Deep understanding of digital product management for consumer web, including SEO fundamentals, conversion funnels, and unauthenticated user journeys. Proven experience defining and tracking OKRs, KPIs, and funnel metrics (acquisition, activation, conversion). Hands-on experience with CRO strategy; familiarity with tools such as Optimizely, Adobe Target, Google Analytics, or similar platforms.
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Skills
Strong command of Agile methodologies including SAFe and SCRUM; comfortable operating in a scaled agile environment. Ability to translate complex business and technical requirements into clear user stories and acceptance criteria. Excellent communication and storytelling skills, able to present product strategy and performance data clearly to both executive and cross-functional audiences.
About Us
When you think of Blue Cross Blue Shield of Michigan for health insurance, you can know you’re getting much more. We're a company founded on a tradition of affordable, quality health care for everyone, improving the present and investing in the future.
We offer:
Plans for employers and individuals that meet today’s needs, budgets and lifestyle
The largest network of doctors and hospitals in the state
Lower health care costs Higher quality health care
Grants and programs that promote better health throughout Michigan
Mission: We commit to being our members’ trusted partner by providing affordable, innovative products that improve their care and health.
Click here to learn more about our commitment to our Social Mission, view company updates and reviews, and view our awards & accolades.
For Application Timeline & Selection Process: Click Here. Learn more about your options as an external candidate. Click here to view open positions.
For more information:
_language_www.bcbsm.com _mail_bluetalent@bcbsm.com
FacebookCreated with Sketch. TwitterCreated with Sketch. LinkedInCreated with Sketch. Youtube
Legal Disclaimer: EEO Statement: view full text All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability. view full text
For more information:
_language_www.bcbsm.com _mail_bluetalent@bcbsm.com
FacebookCreated with Sketch. TwitterCreated with Sketch. LinkedInCreated with Sketch. Youtube
Legal Disclaimer: EEO Statement: view full text All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability. view full text
photo_library +12 Photos
video_library 2 Videos
Apply Now
Digital Product Manager - Mobile
Detroit, MI, United States(Hybrid)
Trending
Job Description
We are looking for a Product Manager to lead the mobile app product strategy and experience for both iOS and Android platforms. In this role, you will define and drive the mobile roadmap, translating organizational goals and member needs into a cohesive, prioritized product vision that delivers measurable outcomes.
- Define and evolve the digital product vision for unauthenticated .com experiences, including marketing pages, acquisition flows, and onboarding journeys, informed by customer research, competitive analysis, and market trends.
- Own and maintain a prioritized product roadmap aligned to business OKRs; communicate progress, tradeoffs, and outcomes to leadership and governance stakeholders.
- Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding metrics.
- Establish feature definitions, acceptance criteria, and success metrics for the product backlog; manage scope and schedule tradeoffs with transparency.
- Champion the end-to-end digital customer experience; own resolution of experience gaps and usability issues across unauthenticated surfaces.
- Serve as the subject matter expert and internal advocate for the public digital experience; communicate product direction to customers, partners, and internal stakeholders.
- Lead business readiness activities in partnership with marketing, IT, compliance, and operations; anticipate blockers and escalate appropriately.
- Partner with analytics teams to define KPIs, build dashboards, and drive data-informed decisions around visitor behavior, conversion funnels, and acquisition performance.
- Actively participate in scaled agile ceremonies including PI Planning, Backlog Refinement, Cross-Platform Coordination, Discovery & Framing, and Stakeholder Governance.
Qualifications
-
Bachelor’s degree in related field required. Master's Degree in Computer Science or Business Administration preferred.
-
A minimum of seven (7) years of experience as a Product Manager, Digital Product Manager, or related role required.
-
Experience with consumer-facing digital products, .com platforms, or marketing/acquisition-focused web experiences strongly preferred.
-
Background in healthcare, insurance, third-party administration, benefits consulting, or healthcare IT preferred.
-
Deep understanding of digital product management for consumer web, including SEO fundamentals, conversion funnels, and unauthenticated user journeys.
-
Proven experience defining and tracking OKRs, KPIs, and funnel metrics (acquisition, activation, conversion).
-
Hands-on experience with CRO strategy; familiarity with tools such as Optimizely, Adobe Target, Google Analytics, or similar platforms.
-
Strong command of Agile methodologies including SAFe and SCRUM; comfortable operating in a scaled agile environment.
-
Ability to translate complex business and technical requirements into clear user stories and acceptance criteria.
-
Excellent communication and storytelling skills, able to present product strategy and performance data clearly to both executive and cross-functional audiences.
-
Strong analytical and problem-solving skills; comfortable working in a data-informed, test-and-learn culture.
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Proven ability to manage competing priorities and navigate a matrixed organization.
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Demonstrated track record of developing Product Owners and contributors across the product lifecycle.
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Strong relationship management and stakeholder alignment skills.
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Apply Now
Job Info
- Job Identification14221
- Job CategoryCommunications
- Legal EmployerBlue Cross Blue Shield of Michigan Mutual Insurance Company
- Locations733 Saint Antoine St, Detroit, MI, 48226, US(Hybrid)
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