Source description
About the role
As a Support to the Lead - X-Sell & Servicing, your role involves driving product delivery, optimization, and governance of in-app cross-sell and digital servicing journeys on the BOBCARD mobile application. You will be responsible for executing assigned product features and customer journeys to ensure seamless customer experiences, timely delivery, regulatory compliance, and achievement of business objectives. Your key responsibilities include: - Gather, analyze, and document business requirements through BRDs, FRDs, user stories, process flows, and acceptance criteria. - Manage product backlog for Mobile App, prioritize enhancements, and defect fixes. - Drive the implementation of journeys and digital products such as EMI conversions, credit limit enhancement, balance transfer, add-on cards, insurance products. - Develop and enhance digital servicing features including statement access, card controls, rewards redemption, dispute management, service requests, profile management. - Coordinate with UX/UI teams to design intuitive, customer-centric journeys. - Collaborate with Martech, Analytics, and Campaign teams to execute personalized customer engagement initiatives. - Analyze customer behavior, funnel performance, feature adoption, and customer feedback. - Work with Analytics and Data Science teams to implement customer segmentation, propensity models, and targeted engagement strategies. - Support governance activities including compliance reviews, audit requirements, change management processes, release documentation, and adherence to RBI guidelines. - Identify opportunities for process automation, digitization, and customer self-service enhancements. In addition to the above role and responsibilities, if there are any additional details about the company provided in the job description, please provide them. As a Support to the Lead - X-Sell & Servicing, your role involves driving product delivery, optimization, and governance of in-app cross-sell and digital servicing journeys on the BOBCARD mobile application. You will be responsible for executing assigned product features and customer journeys to ensure seamless customer experiences, timely delivery, regulatory compliance, and achievement of business objectives. Your key responsibilities include: - Gather, analyze, and document business requirements through BRDs, FRDs, user stories, process flows, and acceptance criteria. - Manage product backlog for Mobile App, prioritize enhancements, and defect fixes. - Drive the implementation of journeys and digital products such as EMI conversions, credit limit enhancement, balance transfer, add-on cards, insurance products. - Develop and enhance digital servicing features including statement access, card controls, rewards redemption, dispute management, service requests, profile management. - Coordinate with UX/UI teams to design intuitive, customer-centric journeys. - Collaborate with Martech, Analytics, and Campaign teams to execute personalized customer engagement initiatives. - Analyze customer behavior, funnel performance, feature adoption, and customer feedback. - Work with Analytics and Data Science teams to implement customer segmentation, propensity models, and targeted engagement strategies. - Support governance activities including compliance reviews, audit requirements, change management processes, release documentation, and adherence to RBI guidelines. - Identify opportunities for process automation, digitization, and customer self-service enhancements. In addition to the above role and responsibilities, if there are any additional details about the company provided in the job description, please provide them.