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Description: Department: Credit Card Role: Product Manager (Cobrand Cards Program Manager) There is a requirement to hire a Cobrand Program Manager This is a new partnership role which we are planning to enter into a cobrand program hence need a senior experienced resource. JD: - The Co-Brand Credit Card Manager is responsible for driving growth, engagement, and profitability for the organizations co-branded credit card portfolio. This role manages partner relationships, product strategy, customer acquisition initiatives, and ongoing portfolio performance to deliver strong business results. - Serve as the primary point of contact for co-brand partner(s) - Manage day-to-day partner interactions, governance meetings, long-term strategic planning - Ensure compliance with co-brand agreements, brand guidelines, and regulatory obligations - Define and enhance the co-brand credit card value proposition, rewards structure, customer benefits and build a digital onboarding journey - Monitor portfolio KPIs including acquisitions, activation, spends, attrition, credit performance, and profitability - Conduct market research to identify trends and competitive benchmarking - Develop and execute integrated marketing campaigns across digital, in-store, on-site, and partner channels - Optimize customer acquisition funnels, partner promotions, and cross-sell opportunities - Collaborate with marketing, analytics, and partner teams to improve targeting and ROI - Improve customer journey from onboarding to long-term engagement - Drive usage of card benefits, rewards redemption, and partner ecosystem engagement - Work with CX and operations teams to enhance service levels and reduce customer friction - Track financial performance: revenue, cost of acquisition, rewards liability, and profitability - Support credit policies, underwriting strategies, and risk monitoring - Prepare executive reports and business reviews with data-backed insights Requirement: - Post Graduate with 10+ years work experience in cards, payments, partnerships, or product management. - Strong analytical and financial acumen; ability to work with data/BI tools. - Experience in credit cards, fintech, banks or loyalty programs is a plus. - Excellent communication, negotiation and relationship building skills. - Experience in product life cycle management, data interpretation & portfolio analytics. Description: Department: Credit Card Role: Product Manager (Cobrand Cards Program Manager) There is a requirement to hire a Cobrand Program Manager This is a new partnership role which we are planning to enter into a cobrand program hence need a senior experienced resource. JD: - The Co-Brand Credit Card Manager is responsible for driving growth, engagement, and profitability for the organizations co-branded credit card portfolio. This role manages partner relationships, product strategy, customer acquisition initiatives, and ongoing portfolio performance to deliver strong business results. - Serve as the primary point of contact for co-brand partner(s) - Manage day-to-day partner interactions, governance meetings, long-term strategic planning - Ensure compliance with co-brand agreements, brand guidelines, and regulatory obligations - Define and enhance the co-brand credit card value proposition, rewards structure, customer benefits and build a digital onboarding journey - Monitor portfolio KPIs including acquisitions, activation, spends, attrition, credit performance, and profitability - Conduct market research to identify trends and competitive benchmarking - Develop and execute integrated marketing campaigns across digital, in-store, on-site, and partner channels - Optimize customer acquisition funnels, partner promotions, and cross-sell opportunities - Collaborate with marketing, analytics, and partner teams to improve targeting and ROI - Improve customer journey from onboarding to long-term engagement - Drive usage of card benefits, rewards redemption, and partner ecosystem engagement - Work with CX and operations teams to enhance service levels and reduce customer friction - Track financial performance: revenue, cost of acquisition, rewards liability, and profitability - Support credit policies, underwriting strategies, and risk monitoring - Prepare executive reports and business reviews with data-backed insights Requirement: - Post Graduate with 10+ years work experience in cards, payments, partnerships, or product management. - Strong analytical and financial acumen; ability to work with data/BI tools. - Experience in credit cards, fintech, banks or loyalty programs is a plus. - Excellent communication, negotiation and relationship building skills. - Experience in product life cycle management, data interpretation & portfolio analytics.
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