Product Owner

C1X AdTech Private Limited is a global technology company which is a subsidiary of C1X AdTech Private Limited. Our mission is to empower enterprise clients with the smartest marketing platform, enabling seamless integration with our personalization engines and delivering cross-channel marketing capabilities. We are dedicated to enhancing customer engagement and experiences while focusing on increasing Lifetime Value (LTV) through consistent messaging across all channels. We are a world-class engineering team that encompasses front end (UI), back end (API / Java), and Big Data engineering to deliver compelling products. As a Product Owner, you will be responsible for ensuring the development and evolution of our AdTech platforms, including Demand Side Platform (DSP) and Customer Data Marketing Platform(CDMP). This role will work closely with engineering, data, marketing, and business teams to build scalable, compliant, and high-performance advertising solutions. Objectives: Design and maintain scalable and ecient QA test suites, both manual and automated, for validating complex backend systems and integrations. Ensure robustness, performance, and reliability of RTB (Real-Time Bidding) and advertising platforms through thorough testing. Analyse the standards with top SSPs & DSPs in the industry to verify seamless integrations and consistent delivery. Responsibilities Own the product roadmap for DSP and CDMP platforms aligned with business and marketing objectives Dene and prioritize features related to audience segmentation, targeting, bidding, attribution, and reporting Translate programmatic advertising requirements into clear product specications and user stories Collaborate with engineering teams on RTB workows, data pipelines, APIs, and integrations Work with marketing and operations teams to support campaign setup, optimization, and performance tracking Ensure data privacy, consent management, and compliance (GDPR, consent policies, cookie handling) Monitor platform performance, scalability, and reliability; drive continuous optimization Coordinate integrations with partners such as ad exchanges, SSPs, DMPs, and tools like DV360, etc. Act as the primary point of contact for stakeholders on DSP/CDMP capabilities and roadmap updates Qualications Bachelors degree in Computer Science, Engineering, or a related eld. Exceptional problem-solving skills on platforms like LeetCode or HackerRank may be considered in place of formal education. 35 years of experience in the digital advertising and B2B digital marketing industry. Strong understanding of programmatic advertising, RTB, DSP, SSP, and CDMP concepts Experience with audience segmentation, tracking pixels, attribution, and campaign workows Ability to work closely with data and engineering teams on complex, scalable systems Prociency with Agile/Scrum, JIRA, Conuence, and analytics tools Strong communication skills to bridge business, technical, and operational teams Experience working with global teams and external AdTech partnersRole & responsibilities