Marketing Automation Manager

About the Opportunity

We are seeking a highly technical Marketing Automation Manager (Developer) to help design, develop, and optimize Dayforce's global marketing automation ecosystem.

Working closely with the Marketing Automation Partners, this role focuses on Adobe Marketo Engage architecture, reusable automation frameworks, integrations, and technical innovation. The position is ideal for someone who enjoys solving complex technical challenges and building scalable marketing automation solutions.

What You'll Get to Do

• Marketing Automation Architecture Development

• Partner with marketing stakeholders and leaders to identify business needs, translate requirements, and design scalable marketing automation solutions

• Act as a trusted advisor to marketing teams on campaign strategy, lifecycle design, and automation best practices

• Develop and maintain scalable Marketo program templates, tokens, folders, and automation frameworks.

• Build and optimize complex Smart Campaigns, workflows, nurtures, and operational programs.

• Design reusable automation solutions that improve scalability and reduce manual effort.

• Marketing Automation Architecture & System Optimization

• Design and maintain scalable Marketo architecture, including program templates, data structures, and workflows

• Drive continuous improvement of systems, integrations, and processes across the MarTech stack (e.g., Salesforce, webinar platforms)

• Own and optimize lead management frameworks, including scoring, segmentation, and lifecycle models

• Ensure data integrity, governance, and compliance across systems

• Process & AI Innovation

• Identify opportunities to automate repetitive operational tasks.

• Support AI-enabled workflow development and intelligent automation initiatives.

• Develop reusable technical assets and documentation.

• Recommend improvements to increase platform efficiency.

• Quality & Enablement

• Review technical builds completed by execution teams.

• Create technical documentation, SOPs, and best practices.

• Mentor junior execution resources on Marketo standards.

• What’s in it for you:

• Be part of a growing, supportive team, with the ability to work with members across the entire marketing team

• Encouragement to be the best version of yourself at and away from work:

• Support for your total well-being through our Live Well, Work Well programs targeting all aspects of your life

• Giving where you’re living: volunteer days, Dayforce sponsored events, and our very own charity, Dayforce Cares

• Opportunities to fuel your career growth through numerous internal programs

Skills & Experience we Value

• 3–6 years of Adobe Marketo experience

• Strong understanding of Marketo:

• Smart Campaigns

• Tokens

• Program Templates

• Lead Lifecycle

• Data Models

• Salesforce experience

• HTML/CSS

• JavaScript (preferred)

• REST API experience (preferred)

• Excellent troubleshooting skills

• Comfortable working EST hours with global teams

• What Would Make You Stand Out:

• Marketo Certified Expert

• Salesforce Administrator

• API development

• AI workflow experience

• Enterprise marketing automation architecture

• MarTch system integrations

• Experience with project management tools (Asana, Smartsheet, Monday, etc.)