Senior Digital Product Owner

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Senior Digital Product Owner

Dallas, TX, United States

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Job Description

The Digital Solutions Senior Product Owner is responsible for the vision, strategy, and execution of AI-driven digital capabilities that serve financial advisors and their end clients. This role owns product strategy, experience design, and delivery for intelligent, client- and advisor-facing experiences, with a particular focus on Generative AI and applied AI use cases across the wealth management journey. This role combines strong digital product ownership skills with analytical rigor, applied AI literacy, and wealth management domain knowledge. The individual will lead complex initiatives in a fast-paced, matrixed environment, collaborating across product, technology, data, UX, compliance, and business teams. This role also contributes to testing, training, go-to-market activities, and ongoing support, often operating on sensitive, high-priority initiatives.

Core Responsibilities:

• Drive the success of advisor- and client-facing AI capabilities by ensuring alignment with user needs, business goals, regulatory considerations, and market trends.

• Proactively identify where Generative and Applied AI can solve customer friction points.

• Define and evolve product vision, roadmap, backlog and associated OKRs for Generative AI and applied AI features.

• Collaborate with financial advisors, internal stakeholders, and end clients to co-design intuitive and trusted AI-enabled experiences.

• Lead discovery efforts including research, wireframes, prototypes, and proof-of-value pilots.

• Gather and document requirements, write user stories and acceptance criteria.

• Create user journeys, process flows, and support documentation.

• Monitor AI and wealth tech industry trends; conduct market and competitive research to translate insights into actionable product strategy.

• Partner with engineering, UX, data, and testing teams to deliver solutions.

• Support go-to-market planning, training, and internal enablement.

• Act as Product Owner within an agile delivery team, representing advisor and client needs.

Required Knowledge, Skills, and Abilities:

• Bachelor’s degree or equivalent experience.

• 8+ years of digital product management or product ownership experience.

• Financial services experience with strong knowledge of wealth management, wealth tech ecosystem and providers, and advisor workflows.

• Experience working with or delivering AI-enabled products.

• Strong analytical, communication, and stakeholder management skills.

• Ability to work on sensitive initiatives and influence across teams.

• User-centered design and Lean experimentation experience.

Desired Knowledge, Skills, and Abilities:

• Hands-on experience delivering Generative AI features.

• Strong conceptual understanding of LLMs, Machine Learning, and modern AI platform ecosystems

• Familiarity with the wealth tech ecosystem and digital platforms.

• Understanding of AI governance, compliance, and risk in financial services.

• Naturally curious, creative, and innovative mindset.

• Exceptional communication and executive presentation skills.

• Entrepreneurial, adaptable, and collaborative working style.

Minimum Required Education & Experience:

• Bachelor’s degree or equivalent experience.

• 8+ years of digital product management or product ownership experience.

• Financial services experience with strong knowledge of wealth management, wealth tech ecosystem and providers, and advisor workflows.

Travel Requirements: Up to 10%

#LI-Hybrid

About Us

About Us

What we give you in return

Not many teams can say that they support people’s dreams coming to life. We happen to do that every day. And as important as we know your career is, we recognize that there’s a whole lot more to life. To ensure that our employees can make the most of their time outside of working hours, we offer a competitive salary and for full-time roles, a benefits package including:

• Inclusive health, dental, vision, and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.
• Easy access to mental health benefits to meet our team members and their families where they are.
• 20+ days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.
• 401(k) savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.
• Paid parental leave to support all team members with birth, adoption, and fostering.
• Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.
• Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.
• Paid caregiver leave to provide time away from work when caring for an ill or recovering family member.
• Additional benefits such as an Employee Assistance Program (EAP), identity theft protection (LifeLock), pet insurance, and other voluntary benefits to provide extra peace of mind

About Cetera

Cetera Financial Group ® (Cetera) is a leading network of independent retail broker-dealers and registered investment advisers empowering the delivery of objective financial advice to individuals, families, and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is one of the largest independent financial advisor networks in the nation and a leading provider of retail services to the investment programs of banks and credit unions.

Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support, and innovative technology.

Cetera Financial Group (Cetera) is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera's principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101. Avantax Planning Partners, Inc. is an SEC registered investment adviser within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of Cetera). All the referenced entities are under common ownership.

Cetera Financial Group is committed to providing an equal employment opportunity for all applicants and employees. For us, this is the only acceptable way to do business. Accordingly, all employment decisions at Cetera Financial Group, including those relating to hiring, promotion, transfers, benefits, compensation, and placement, will be made without regard to race, color, ancestry, national origin, citizenship, age, physical and/or mental disability, medical condition, pregnancy, genetic characteristics, religion, religious dress and/or grooming, gender, gender identity, gender expression, sexual orientation, marital status, U.S. military status, political affiliation, or any other class protected by state and/or federal law.

Agencies please note : this recruitment assignment is being managed directly by Cetera’s Talent Acquisition team. We will reach out to our preferred agency partners in the rare instance we require additional talent options. Your respect for this process is appreciated.

Please review our Workforce Privacy Policy for further details on what information we collect and the purposes for collection.

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Job Info

• Job Identification6269
• Job CategoryProducts & Solutions
• Posting Date04/17/2026, 04:24 PM
• Job ScheduleFull time
• LocationsDallas - Hub
• Minimum Salary131,000
• Maximum Salary171,000

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