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About the role
Lead Technical Engineer - Salesforce Platform Mumbai, India | Hybrid | Global Scope Digital & Technology | General Mills India Center About the Role We are hiring a Lead Technical Engineer - Salesforce Platform to drive enterprise-scale marketing and customer data solutions using Salesforce Marketing Cloud and Data Cloud . This role will provide hands-on technical leadership, architecture support, and engineering excellence to enable unified customer profiles, cross-channel journeys, and data-driven personalization across global markets. You will partner with the Principal Technical Architect, product teams, and global stakeholders to design scalable, secure, and high-performing Salesforce solutions. Key Responsibilities Platform Leadership (50%) Lead solution design, integration, and technical execution for Salesforce Marketing & Data Cloud Drive platform modernization, optimization, and best practices Develop architecture artifacts (data flows, system diagrams, future state designs) Ensure scalability, security, compliance, and performance standards Mentor engineers and conduct code reviews Project & Product Delivery (30%) Execute configuration & customization (AMPscript, SSJS, SQL, APIs, Journeys, Automations) Implement Data Cloud solutions (data streams, transformations, segmentation, calculated insights) Partner with cross-functional teams (Data, Infra, Product, Security) Ensure compliance with privacy, consent, and regulatory requirements Support pilot initiatives and enterprise integrations Mentorship & Governance (20%) Act as Salesforce Marketing SME Drive knowledge sharing & platform standards Mentor and coach Salesforce Marketing engineers Must-Have Skills & Experience 7+ years in complex IT projects 5+ years hands-on Salesforce Marketing Cloud & Data Cloud Strong experience in APIs (REST/SOAP), AMPscript, SSJS, SQL, data modeling Experience integrating Salesforce with cloud & third-party platforms Strong understanding of identity resolution, segmentation, and real-time activation Proven technical leadership experience Experience working in Agile and global teams Excellent communication & stakeholder management skills Good to Have Salesforce certifications (Admin/Architect/Developer/Consultant) Experience with MuleSoft, ETL/ELT, Snowflake/BigQuery/Redshift DevOps & CI/CD exposure Knowledge of Google Cloud Platform Experience in CPG or digital marketing domain Familiarity with Sales Cloud, Service Cloud, Consumer Goods Cloud
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