Senior Marketing Manager, Library

As a Senior Marketing Manager at Cialfo and BridgeU, you will play a crucial role in owning the go-to-market strategy and pipeline generation for the K12 platform. Your responsibilities will involve a combination of strategic planning and hands-on execution to drive marketing initiatives effectively. Here is a breakdown of your key responsibilities: - Develop and maintain Ideal Customer Profile (ICP) definitions and buyer personas across various K12 audience segments. - Partner with UX to align in-product messaging and onboarding flows. - Utilize AI tools to accelerate go-to-market output in terms of content production, personalization, testing, and reporting. - Drive pipeline generation across multiple channels including digital, email, social, events, and Account-Based Marketing (ABM). - Manage pipeline efficiency from initial touchpoint to SQL handoff, ensuring clear Service Level Agreement (SLA) accountability to the Sales team. - Set and monitor demand generation Key Performance Indicators (KPIs) such as MQL volume, cost per MQL, conversion rates, pipeline contribution, and channel Return on Investment (ROI). In addition to the above responsibilities, you will be responsible for designing and executing integrated campaigns across various platforms like web, email, social media, events, and content. You will also manage external vendors, conduct A/B tests, and build an enablement library for K12. Moreover, you will own the full lifecycle marketing program, conduct VoC programs, and handle competitive intelligence. Qualifications required for this role include: - Bachelor's or Postgraduate degree in Marketing, Business, Communications, or related field. - 6-8 years of marketing experience in a B2B or B2B2C organization. - Proven experience in demand generation and product marketing. - Strong understanding of B2B funnel stages and partner collaboration with Sales teams. - Experience with Account-Based Marketing (ABM) strategy and execution. - Proficiency in tools like HubSpot, CRM data analysis, and attribution modeling. - Demonstrated use of AI tools in marketing activities. As a candidate, you should possess the following qualities: - Ability to communicate complex features in customer-centric language. - Strong partnership skills with the Sales team. - Effective collaboration across cross-functional teams. - Data-driven decision-making approach. This role offers an exciting opportunity to drive marketing initiatives for the K12 platform at Cialfo and BridgeU, contributing to the growth and success of the organization. As a Senior Marketing Manager at Cialfo and BridgeU, you will play a crucial role in owning the go-to-market strategy and pipeline generation for the K12 platform. Your responsibilities will involve a combination of strategic planning and hands-on execution to drive marketing initiatives effectively. Here is a breakdown of your key responsibilities: - Develop and maintain Ideal Customer Profile (ICP) definitions and buyer personas across various K12 audience segments. - Partner with UX to align in-product messaging and onboarding flows. - Utilize AI tools to accelerate go-to-market output in terms of content production, personalization, testing, and reporting. - Drive pipeline generation across multiple channels including digital, email, social, events, and Account-Based Marketing (ABM). - Manage pipeline efficiency from initial touchpoint to SQL handoff, ensuring clear Service Level Agreement (SLA) accountability to the Sales team. - Set and monitor demand generation Key Performance Indicators (KPIs) such as MQL volume, cost per MQL, conversion rates, pipeline contribution, and channel Return on Investment (ROI). In addition to the above responsibilities, you will be responsible for designing and executing integrated campaigns across various platforms like web, email, social media, events, and content. You will also manage external vendors, conduct A/B tests, and build an enablement library for K12. Moreover, you will own the full lifecycle marketing program, conduct VoC programs, and handle competitive intelligence. Qualifications required for this role include: - Bachelor's or Postgraduate degree in Marketing, Business, Communications, or related field. - 6-8 years of marketing experience in a B2B or B2B2C organization. - Proven experience in demand generation and product marketing. - Strong understanding of B2B funnel stages and partner collaboration with Sales teams. - Experience with Account-Based Marketing (ABM) strategy and execution. - Proficiency in tools like HubSpot, CRM data analysis, and attribution modeling. - Demonstrated use of AI tools in marketing activities. As a candidate, you should possess the following qualities: - Ability to communicate complex features in customer-centric language. - Strong partnership skills with the Sales team. - Effective collaboration across cross-functional teams. - Data-driven decision-making approach. This role offers an exci