Product Marketing Specialist

Role Overview: As a Product Marketing Specialist at Coupa, you will play a crucial role in executing strategies at the intersection of Product, Sales, and Marketing. Your responsibilities will involve translating insights into assets, data into decisions, and stories into pipeline to ensure the success of the go-to-market engine and the competitiveness of Coupa's Spend Management solutions in the market. Key Responsibilities: - Develop and maintain compelling product messaging, decks, battlecards, solution briefs, and customer-facing materials to effectively communicate Coupa's value proposition. - Translate product capabilities and customer pain points into audience-appropriate content for both business and technical buyers. - Design visually polished, on-brand presentations using PowerPoint and other tools for field readiness. - Pull, analyze, and synthesize pipeline and campaign performance data to identify trends, gaps, and opportunities. - Build and maintain dashboards and reports tracking go-to-market KPIs, content performance, and launch metrics. - Support campaign and launch planning with data-backed recommendations on messaging, targeting, and channel mix. - Partner with Product, Demand Gen, and Sales to coordinate product launches and campaign initiatives end-to-end. - Produce training materials, talk tracks, and enablement resources for sellers and SDRs to communicate value confidently. - Leverage AI writing and research tools to accelerate content development and production. - Apply software tools across the PMM stack for efficient and collaborative work. - Stay current on emerging AI tooling and identify ways to streamline and scale content production. Qualifications Required: - 35 years of product marketing, content, or go-to-market experience in B2B SaaS. - Strong PowerPoint and presentation design skills. - Hands-on experience with data analysis and pipeline reporting using Salesforce, Excel, or BI tools. - Proficiency with modern AI tools and a curiosity about leveraging them efficiently. - Familiarity with marketing and sales tech stacks. - Solid writing and editing skills. - Strong organizational skills and attention to detail. - Collaborative mindset with a can-do attitude. - Procurement or supply chain domain experience is a plus. - Preferable to have a Computer Science or Engineering degree. Company Details (if available): Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, providing equal employment opportunities to all qualified candidates and employees. Recruiters' inquiries or resumes will not be accepted. By submitting an application, you acknowledge Coupa's Privacy Policy regarding the processing of your personal data for recruitment purposes. Role Overview: As a Product Marketing Specialist at Coupa, you will play a crucial role in executing strategies at the intersection of Product, Sales, and Marketing. Your responsibilities will involve translating insights into assets, data into decisions, and stories into pipeline to ensure the success of the go-to-market engine and the competitiveness of Coupa's Spend Management solutions in the market. Key Responsibilities: - Develop and maintain compelling product messaging, decks, battlecards, solution briefs, and customer-facing materials to effectively communicate Coupa's value proposition. - Translate product capabilities and customer pain points into audience-appropriate content for both business and technical buyers. - Design visually polished, on-brand presentations using PowerPoint and other tools for field readiness. - Pull, analyze, and synthesize pipeline and campaign performance data to identify trends, gaps, and opportunities. - Build and maintain dashboards and reports tracking go-to-market KPIs, content performance, and launch metrics. - Support campaign and launch planning with data-backed recommendations on messaging, targeting, and channel mix. - Partner with Product, Demand Gen, and Sales to coordinate product launches and campaign initiatives end-to-end. - Produce training materials, talk tracks, and enablement resources for sellers and SDRs to communicate value confidently. - Leverage AI writing and research tools to accelerate content development and production. - Apply software tools across the PMM stack for efficient and collaborative work. - Stay current on emerging AI tooling and identify ways to streamline and scale content production. Qualifications Required: - 35 years of product marketing, content, or go-to-market experience in B2B SaaS. - Strong PowerPoint and presentation design skills. - Hands-on experience with data analysis and pipeline reporting using Salesforce, Excel, or BI tools. - Proficiency with modern AI tools and a curiosity about leveraging them efficiently. - Familiarity with marketing and sales tech stacks. - S