Principal Product Manager, Growth - Discovery(Exchange)

You've owned a top-of-funnel or conversion funnel end-to-end. Point to the funnel you owned, the drop-off you identified, the intervention you built, and the conversion number that moved.

You operate at high-growth pace. ~6-8+ years in Product Management at a high-growth technology company - crypto exchange, fintech, neo-bank, or multi-asset broker is ideal but not mandatory - where you personally owned conversion optimization, landing/acquisition experiences, or growth instrumentation.

You think in channel economics. You can model blended and marginal CAC, LTV-to-CAC, and payback, and you understand multi-touch attribution and incrementality well enough to redirect real budget on the evidence.

You own your own data. You write SQL for funnel and cohort analysis, design an event taxonomy from scratch, and live in Mixpanel/Amplitude/Segment/GA4. You size the opportunity and prioritize without waiting for someone to hand you the analysis.

You run experiments that hold up. You design statistically valid A/B tests and manage peeking bias, sample-ratio mismatch, and novelty effects - on Optimizely/VWO/LaunchDarkly/Statsig or equivalent - and you understand how SCA/GDPR/ePrivacy shape tracking consent.

You have UX instinct. You can spot a conversion-degrading problem from a session recording and produce a testable hypothesis within hours, with a sharp eye for information hierarchy, trust signals, CTA design, and landing-to-sign-up flow across web and mobile.

Preferred:

AI-native execution at the frontier: demonstrable, human-in-the-loop use of agentic AI tools to measurably compress the discovery-to-delivery lifecycle. We treat this as core, not a nice-to-have.

Performance-marketing fluency: you've partnered closely with paid/organic acquisition and can speak the language of channel teams.

Why This Role:

Direct revenue impact. You own the front door. Every trader the company acquires comes through the system you build.

Frontier of the space. Profitable crypto acquisition at scale is unsolved. You won't maintain a mature product - you'll build the playbook.

Real ownership. You own the funnel, the spend logic, and the call. No layers, no politics, no waiting for permission.

High-caliber team. A cross-functional Growth team of PMs, engineers, data scientists, and designers.

Path to scope. Start with discovery and conversion; grow into the full trader lifecycle as you prove it out.