Principal Product Manager - Verification & Activation(Exchange)

KYC — From Initiated to Approved

Own the identity verification platform strategy, roadmap, and execution — not just vendor management

Build toward multi-vendor routing optimisation across KYC providers and equivalents — maximising pass rates, minimising fraud, and managing cost-per-verification as a P&L metric

Drive the platform toward self-serve configurability so that product teams across the Exchange can configure IDV requirements, decision rules, and vendor preferences without an Engineering dependency for every change

Deliver composable IDV components — document collection, liveness, facematch, motion — that can operate independently across different product contexts

Lead initiatives to combat synthetic fraud through liveness challenges, e-ID integrations, and ML-powered fraud scoring in partnership with Risk and IDV vendors

Monitor and manage false positive rates carefully — fraud defence must not sacrifice real users

Evaluate and roadmap Non-Doc (document-free) verification and Reusable Identity solutions as high-leverage levers for reducing drop-off while maintaining compliance

Use the external competitive benchmark of approximately 2-minute average KYC completion at best-in-class multi-asset brokers as a reference bar for roadmap prioritisation

Work with Compliance to ensure regional KYC variations are handled in the product without creating dead-end or confusing experiences for users in specific jurisdictions

Re-KYC Experience

Own the product experience for existing users who are required to re-verify their identity due to document expiry, regulatory triggers, risk-profile changes, or periodic compliance review cycles

Design the Re-KYC journey to be low-disruption, clearly communicated in advance, and completable with minimal drop-off — with particular attention to users who are mid-activity or holding open positions at the time of a re-verification trigger

Build a communication cadence — advance notice, reminders, and grace period management — that is as carefully designed as the verification UX itself

Ensure the Re-KYC flow reuses the same IDV infrastructure as new-user KYC, maintaining consistency while accounting for the distinct context of an existing, active user

Track Re-KYC completion rate within grace periods, Re-KYC-triggered account restriction rate, and time from first prompt to approval as dedicated success metrics

Deposit & Withdrawal — Fiat and Crypto

Own the deposit and withdrawal experience across all markets. Act as the gatekeeper for payment method availability — deciding which methods live in each country, who is eligible, what limits apply, and when a method is activated, modified, or removed.

Fiat rail coverage to maintain and expand:

Own the country-specific payment method matrix — maintaining a live view of what is available where, what is pending, and what the roadmap is for each market

Define and enforce the eligibility rules that sit between a user's KYC level and their access to specific deposit and withdrawal methods

Define deposit and withdrawal limits per method, per tier, and per market — and own the product experience when a user hits a limit, including clear messaging, escalation paths, and upgrade prompts

Manage the onboarding of new payment methods end-to-end: vendor or banking partner evaluation, integration scoping, compliance sign-off, UX design, and launch

Own FX spread and processing-fee UX transparency — users who understand what they are paying convert at higher rates and churn at lower rates

Own the on-chain deposit and withdrawal experience alongside fiat: network selection UX, confirmation time expectation-setting, address management, and withdrawal SLA transparency

Target deposit success rate above 92% across fiat and card on-ramping

First Trade & Activation Ladder

Own the progression from first deposit to first trade and beyond — the ladder does not end at a funded account

The activation sequence this PM owns: KYC approved → first deposit → first trade → first perp or index position; each rung has its own conversion rate and its own friction to remove

Work with the Exchange trading product team to identify and remove barriers between a funded account and a first executed trade — product discovery, market navigation, order entry UX, and fee transparency

Own the onboarding reward ladder from KYC completion onward — KYC approval incentives, first-deposit bonuses, and first-trade cashback — in coordination with Campaigns; sign-up rewards are owned by the Discovery, Growth & Onboarding PM

Localisation

Own the product roadmap for adding new markets and new local payment methods — in coordination with BD, Legal, and Engineering

Localisation means understanding why a user in the Philippines prefers GCash over a bank transfer and ensuring the product reflects that reality — it is not a translation exercise

Track local payment rail coverage and local deposit success rates as dedicated regional metrics

AI-Native Ways of Working

Use agentic AI tools — Cursor, Claude Code, Gemini, LibreChat, Glean, or equivalent — with human-in-the-loop practices to accelerate delivery

Champion AI-native product development practices across your squad