Source description
About the role
The purpose of this role is to create solution architectures for systems and platforms ensuring all relevant options are explored for time, cost and compliance to the company’s standards, policies and practices whilst meeting the business’ requirements. The role will oversee the work of other architects and delivery of the solution for clients both internal and external, shepherding it through the relevant governance. Job Description: Key responsibilities: Lead enterprise architecture consulting engagements. Define strategic technology roadmaps aligned with business goals
Lead technical design and implementation of CDP solutions across multiple platforms
Drive adoption of emerging technologies (AI-driven personalization, composable architectures). Represent organization in industry forums
Define and enforce data architecture standards, schemas, and governance models
Oversee ingestion pipelines (batch/streaming) and ensure data quality and integrity
Guide development teams in building reusable components and scalable integrations
Collaborate with marketing and analytics teams to define audience strategies and activation logic
Own the orchestration of customer journeys and personalization workflows
Conduct code reviews, mentor engineers, and ensure adherence to best practices
Evaluate new tools and technologies to enhance CDP capabilities
Ensure compliance with data privacy regulations (GDPR, CCPA, etc.)
Act as a bridge between business and technology teams to translate requirements into actionable solutions
Troubleshoot complex issues across data flows, APIs, and activation channels
Contribute to roadmap planning and continuous improvement of CDP infrastructure
Must have skills:
Proven experience architecting and leading CDP implementations (AEP, Treasure Data, Zeta, Tealium, etc.) AEP (RT-CDP, AJO, CJA, Workfront), Action IQ, Braze (CDP), Telium, Zeta, Treasure Data, Growth Loop, Hi-Touch, SFDC etc..
Strong understanding of composable CDP architecture and data privacy principles
Advanced data engineering skills including real-time and batch ingestion pipelines
Expertise in API integrations (REST, SOAP, GraphQL) and event-driven architectures
Proficiency in Python, JavaScript, or Node.js for scripting and automation
Experience with cloud platforms (AWS, GCP, Azure) and big data technologies
Strong understanding of identity resolution, audience segmentation, and activation workflows.
Good to have skills:
CDP Expertise: Adobe Experience Platform (RTCDP, AJO), Treasure Data, Tealium, Hightouch
Enterprise Architecture & Consulting: TOGAF or equivalent frameworks, Solution consulting and pre-sales experience
Experience with Customer Journey Orchestration tools (AJO, Braze, Salesforce Marketing Cloud)
Familiarity with reverse ETL tools like Hightouch or Census
Hands-on experience with data governance, consent management, and PII handling
Knowledge of data formats and transformation (JSON, Parquet, Avro)
Experience with CI/CD pipelines and DevOps practices
Client-facing experience with stakeholder management and solution presentations
Exposure to CDP evaluation and vendor selection processes
Education & Qualification:
Bachelors in Engineering with a specialization in Computer Science, Data , IT
Graduate from other fields with good communication and analytical skills.
Certifications if any: AD0-E602 Adobe Real-Time CDP Business Practitioner Professional OR Higher
AD0-E607 Adobe Journey Optimizer Business Practitioner Professional OR Higher
Other CDP certifications (Salesforce, Treasure Data)
Shift timings: 12:00 PM to 10:00 PM (IST)
Location: DGS India - Mumbai - Thane Ashar IT Park Brand: Merkle Time Type: Full time Contract Type: Permanent
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