Source description
About the role
Company Overview: Doodli transforms your childs imagination into magical, animated video and audio stories. With just a drawing or a favourite idea, Doodli brings characters to life in colourful, personalized video and audio stories designed for kids ages 2 8. This role is ideal for a multidisciplinary designer looking to build a powerhouse portfolio that combines character IP creation with real-world app product design. Key Responsibilities: 1. Character Design & IP Creation - Concept & Design: Brainstorm and sketch 8 to 10 unique doodle characters based on initial concept prompts. - Character Turnarounds: Create multi-angle views and expression sheets to establish a cohesive universe. - Vector Execution: Clean, trace, and finalize character designs into high-resolution, scalable vector assets. 2. UI/UX Design & App Wireframing - Wireframing: Create low-fidelity and high-fidelity wireframes to plan user flows and layout logic for the app. - UI Improvements: Analyze our existing app layouts to spot friction points and redesign screens for a cleaner, up-to-date look. - Prototyping: Build interactive, clickable prototypes to demonstrate user journeys and transitions. - Asset Integration: Seamlessly blend your custom doodle character art into the app's interface (e.g., empty states, onboarding screens, badges). 3. Asset & Project Handover - File Management: Maintain highly organized design files with proper component naming, layer structures, and responsive layouts. - IP Handover: Sign an Intellectual Property (IP) Assignment Agreement to transfer 100% of the character and app layouts to the company. Required Skills & Qualifications: - Dual Portfolio: Must showcase both character illustration work (clean linework/doodle styles) and UI/UX projects (wireframes, app screens, case studies). - UI/UX Software: Expert proficiency in Figma (highly preferred) or Adobe XD. - Illustration Software: Proficiency in Adobe Illustrator , Procreate, or Clip Studio Paint. - Produc .