Senior Analyst- Marketing Automation

What youll do: Senior Analyst - Marketing Automation position supports multiple MarTech platforms across EATON. This role understands how Marketing Automation platforms works, entire web development along with strategic and enterprise level oriented thinking. This role is responsible for designing, building and implementing technical solutions that meet business- needs and align with a company's strategic objectives. Key role in: Analyzing requirements & translate into technical solutionsImplement and manage web tracking solutions using tools like Google Tag Manager, Adobe Analytics, or similar.Stong knowledge of HTML, CSS and Javascript/JQuery.Deep understanding of web technologiesEnsure seamless integrtion of systems and softwareStrong knowledge of APIs, databases and security frameworksLeverage Salesforce Customer Data Platforms (CDPs) to unify customer profiles and enable personalized marketingDeep understanding of integrating marketing automation platforms to 3rd party systemsEnsure all marketing activities comply with global data privacy regulations (e.g., GDPR, CCPA)Use ServiceNow for managing IT service requests, incident tracking, and change management related to marketing systems.Work in Agile teams, participating in sprint planning, retrospectives, and daily stand-ups.Excellent communication and problem solving skillsAbility to work with technical and non-technical stakeholders. Develop web page solutions.Design, build and test templates using HTML/CSS to ensure compatibility across devices and various clients (outlook, gmail).Provide actionable insights ti improve future campaigns.Assess business requirements and translate them into technical solutions.Design and document system architectures, including data flow, integrations, and application frameworks.Evaluate and select appropriate technology stacks and platforms.Collaborate with development teams to ensure solutions are properly implemented.Understand and utilize API (REST/BULK) to integrate with third part tools and platforms.Provide guidance on best practices, architecture standards, and technology strategies.Oversee the integration of new systems and applications with existing infrastructure. Ensure solutions are scalable, secure, and aligned with enterprise architecture principles. Qualifications: Bachelors Degree 5-8 years experience Skills: Possess an excellent understanding of marketing automation platforms and current technologies Good communication skills- both written and verbal. .