Director/ VP of Marketing

As an AI-powered company providing enrollment-centric solutions to universities, colleges, and higher education institutions, EDMO aims to streamline repetitive tasks and enhance the admission process for its clients. With features like AI-powered chatbots, Photo ID verification, GPA calculator, and transfer credit evaluation, EDMO ensures transparency and efficiency throughout the enrollment journey. Institutions using EDMO services have reported significant time savings, improved decision-making, and enhanced student satisfaction. At its core, EDMO is focused on reimagining and streamlining admissions to make them smarter, quicker, and more human-centric. As the Director/VP of Marketing at EDMO, you will have the opportunity to build and scale the global marketing function. Your responsibilities will include: - Demand Generation: - Own marketing-sourced pipeline and revenue contribution. - Develop campaigns targeting university decision-makers. - Execute multi-channel campaigns across various platforms. - Improve lead generation, lead quality, and conversion performance. - Product Marketing: - Develop messaging and positioning for EDMO's AI-powered solutions. - Create sales enablement assets and support product launches. - Content & Thought Leadership: - Build EDMO's voice within higher education and AI. - Oversee various content creation initiatives and support executive thought leadership programs. - Events & Industry Engagement: - Lead EDMO's participation in conferences and industry events. - Coordinate sponsorships, speaking opportunities, and customer events. - Marketing Operations & Analytics: - Manage marketing technology stack and campaign reporting. - Build dashboards to track pipeline, engagement, attribution, and ROI. - Team Leadership: - Build and manage a high-performing marketing team. - Establish scalable processes and performance metrics. Required Qualifications: - 8+ years of B2B SaaS marketing experience. - 3+ years leading marketing teams or functions. - Strong expertise in demand generation and digital marketing. - Excellent written and verbal communication skills. Preferred Qualifications: - Experience marketing to higher education institutions. - Familiarity with Salesforce, HubSpot, LinkedIn Ads, Google Analytics, and marketing automation platforms. Key Success Metrics: Within the First 12 Months: - Increase qualified marketing pipeline. - Improve lead-to-opportunity conversion rates. - Grow EDMO's visibility in the higher education market. - Increase content engagement and website traffic. As an AI-powered company providing enrollment-centric solutions to universities, colleges, and higher education institutions, EDMO aims to streamline repetitive tasks and enhance the admission process for its clients. With features like AI-powered chatbots, Photo ID verification, GPA calculator, and transfer credit evaluation, EDMO ensures transparency and efficiency throughout the enrollment journey. Institutions using EDMO services have reported significant time savings, improved decision-making, and enhanced student satisfaction. At its core, EDMO is focused on reimagining and streamlining admissions to make them smarter, quicker, and more human-centric. As the Director/VP of Marketing at EDMO, you will have the opportunity to build and scale the global marketing function. Your responsibilities will include: - Demand Generation: - Own marketing-sourced pipeline and revenue contribution. - Develop campaigns targeting university decision-makers. - Execute multi-channel campaigns across various platforms. - Improve lead generation, lead quality, and conversion performance. - Product Marketing: - Develop messaging and positioning for EDMO's AI-powered solutions. - Create sales enablement assets and support product launches. - Content & Thought Leadership: - Build EDMO's voice within higher education and AI. - Oversee various content creation initiatives and support executive thought leadership programs. - Events & Industry Engagement: - Lead EDMO's participation in conferences and industry events. - Coordinate sponsorships, speaking opportunities, and customer events. - Marketing Operations & Analytics: - Manage marketing technology stack and campaign reporting. - Build dashboards to track pipeline, engagement, attribution, and ROI. - Team Leadership: - Build and manage a high-performing marketing team. - Establish scalable processes and performance metrics. Required Qualifications: - 8+ years of B2B SaaS marketing experience. - 3+ years leading marketing teams or functions. - Strong expertise in demand generation and digital marketing. - Excellent written and verbal communication skills. Preferred Qualifications: - Experience marketing to higher education institutions. - Familiarity with Salesforce, HubSpot, LinkedIn Ads, Google Analytics, and marketing a