Product Manager

I. Job scope and responsibilities

Basic Information on the role

Role Title/

Designation

Product Manager/

Deputy Manager

Supervisor Designation

Asst. General Manager, G-PMO

(Oil Lubricated Products)

Function

Global Product Management Organization (G-PMO)

Function’s Objective

Enable sales profitably by improving product value to customers and creating new customer segments

Purpose of the Job

Brief role description

§ Create a global product roadmap for oil-lubricated air compressors, taking into consideration the end customer and distributor needs, industry trends, and competition insights.

§ Initiate and drive product development based on product strategy and new opportunities identified.

§ Provide support to the sales team by launching new products and improving existing products with Compelling Value Propositions (C-VAP) for the end customers to successfully position ELGi’s products in the market.

§ Be the global expert for products that are assigned to manage

Operating Network

Key External

• Customers

• Distributors

• Consultants

• OEMs

Key Internal

• Regional product managers across the globe

• Sales/Service

• Global aftermarket

• Engineering, R&D Team

• Marketing Communication

• Finance

• Planning and Operations

Dimensions

No. of direct reports

0

Responsibility Area

Time Spent (Indicative)

Key Responsibilities

Metrics

Opportunity Management

15%

Perform market study, application study, and competition benchmarking; utilize all available sources such as competition information, industry trends, and input from sales teams to identify new opportunities.

Analyze business potential towards revenue targets, technical feasibility, and statutory requirements to determine the value and feasibility of the opportunity and present the business case to the leadership team

• Number of and revenue potential from new opportunities identified

Product Initiation & Development

30%

Develop a product roadmap to initiate new products and improve existing products to get ahead of the competition, address product range gaps (if any), and ensure sustained competitiveness of the product portfolio.

Capture Voice of Customer (VoC), competition benchmarking and work with relevant stakeholders to develop effective product specifications.

Determine target product positioning and pricing.

Prioritize products based on business objectives.

Develop business case with business potential, RoI, value proposition, and business revenue targets to obtain approval for product development

• Number of new products initiated towards achieving new product revenue and margin goals.

• Completion of roadmap

Product Launch

25%

Facilitate availability of technical documents, product specifications, GA & Electrical Drawings, and O&M manual for the new product launches

Prepare sales documents; catalogs, product flyers, pitch documents (ELGi vs Competition), and online sales tools to enable sales teams to win business.

Support the product training team and prepare training content and collateral for newly developed products.

Support the marketing communications team with product value proposition and ensure it is effectively communicated and delivered to customers.

Work with internal stakeholders to support proper launch on time for a new product

• On-time delivery of new products

Product Support

10%

Support non-standard sales inquiries to provide engineering solutions to regional product managers/sales

• On-time support for NSD product inquiries

Business Monitoring

20%

Monitor sales trends of new products launched and conduct a comparative study with business projected during the product initiation phase to understand the gaps (if any)

Understand orders lost to competition on relevant products and analyze reasons to provide suitable solutions.

Product lifecycle management

Support in continuous improvement of product management systems and processes

• Actual quantity/revenue vs. potential estimated during the product initiation phase.

• % of products meeting targeted margins

II. Education and Experience Guidelines

Education Qualifications

· Graduate/Postgraduate in Electrical/Electronics/ Mechanical Engineering. MBA in marketing/sales preferred.

Core experience/skills

· Mid-level; 5-7 years of experience in product management, sales, or engineering of industrial products or experience in product development with exposure to sales and marketing.

· Strong market and business acumen

· Market and application research

· Ability to analyze and provide data-driven decisions.

· Strategic thinking

· Strong people skills

Experience

· Working knowledge of compressors or any industrial machinery and their applications

· Experience in managing product lifecycle.

· Experience in engineering, business development and sales/data analysis on market or competition

Travel

25-50%

Work environment

Work with local and global stakeholders; Work with a diverse team of professionals; Collaborate with stakeholders from various functions across organization;