Edtech - APM (Associate Product Manager)

EnglishBhashi is one of the Google Immersion cohort startups and was recently featured in Top 6 Language Learning Apps by F6S. The venture is reimagining the language learning industry using AI-driven technology and deep empathy towards English speaking learners. We are looking for passionate folks who have deep understanding of K-12 user behaviour in India and has prior experience working in edtech. (Internship can be considered) EnglishBhashi is a revolutionary language learning platform that empowers individuals to enhance their spoken skills. As a Product-Based EdTech Company, we are dedicated to delivering hyper-personalized and impactful learning experiences. With ambitious goals for scaling, innovation, and user engagement, were looking for a driven and versatile Product & Growth Intern to join our dynamic team. This is a high-ownership, founder-style role; you will shape the product from the ground up. Location: HSR, Bengaluru Working: Monday to Saturday What You'll Do This is a dynamic role that will require you to wear multiple hats and work across various domains, including product development, marketing, research, and design. Key responsibilities include: Product Discovery & User Research Conduct deep user research with Tier 2/3/4 learners (interviews, surveys, usability tests).Identify real user pain points, behaviors, and motivations.Analyze competitor approaches and global learning models.Convert insights into product requirements, hypotheses, and new feature ideas. Product Development & Execution Write user stories, feature specs, and acceptance criteria.Work closely with engineering & design to build quickly and iterate fast.Support in creating wireframes and prototypes (Figma familiarity preferred).Own sprint planning, QA cycles, and post-release performance analysis. Analytics, Metrics & Funnel Optimization Track product usage via analytics tools like Amplitude, Mixpanel, Firebase, or GA.Use Microsoft Clarity for heatmaps, session replays, and friction mapping.Identify drop-offs, friction points, and user behavior patterns.Own dashboards, cohort tracking, and metric-driven decision-making. MarTech, Engagement & Lifecycle Automation Use lifecycle marketing tools like CleverTap, MoEngage, or WebEngage (must-have).Build automated journeys, push notifications, in-app messaging, and retention flows.Experiment with segmentation, nudges, and habit loops.Improve onboarding, activation, and long-term retention. Gamification & Product-Led Growth Contribute to streaks, missions, rewards, and daily motivation loops.Optimize practice modules and engagement-driven learning workflows.Collaborate with content & community teams to enhance daily active usage. Documentation, Roadmaps & Strategic Ops Maintain product documentation, sprint boards, and feature trackers.Prepare product briefs, pitch decks, and quarterly product plans.Support the founder with investor, grant, or accelerator documentation. Brand, Content & Community Contribute to LinkedIn posts, product stories, and brand updates.Collaborate with the community team to gather qualitative insights.Track content performance and optimize communication flows. Must-Have Experience What Were Looking For Strong hands-on experience with CleverTap / MoEngage / WebEngage (Automation flows, journeys, segmentation, push campaigns, retention loops)Practical experience with product analytics tools like Amplitude, Mixpanel, Firebase, Google Analytics, and Microsoft Clarity Core Requirements 6-12 months of experience in product, growth, UX, or MarTech roles.Strong analytical and problem-solving skills.Familiarity with agile workflows and rapid iteration.Working knowledge of Figma or design fundamentals.Experience with tools like Notion, Trello, or Jira.Excellent written & verbal communication.High bias for action and comfort with ambiguity.Ability to think in funnels, cohorts, and user journeys. Bonus Experience in EdTech or consumer apps for Tier 2/3/4 audiences.Understanding of metrics like DAU, retention, activation, funnels, LTV. Skills: clevertap,mixpanel,webengage,ui/ux design basics,wireframing,competitor research,firebase,user research,google analytics,amplitude,moengage,figma,metabase EnglishBhashi is one of the Google Immersion cohort startups and was recently featured in Top 6 Language Learning Apps by F6S. The venture is reimagining the language learning industry using AI-driven technology and deep empathy towards English speaking learners. We are looking for passionate folks who have deep understanding of K-12 user behaviour in India and has prior experience working in edtech. (Internship can be considered) EnglishBhashi is a revolutionary language learning platform that empowers individuals to enhance their spoken skills. As a Product-Based EdTech Company, we are dedicated to delivering hyper-personalized and impactful learning experiences. With ambitious goals for scaling, innovation, and user engagement, wer