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About the role
In this role at EVERSANA, you will be a key member of the Corporate Marketing & Communications team, serving as the primary administrator and technical owner of Salesforce CRM and Pardot (Marketing Cloud Account Engagement). Your responsibilities will include designing, building, and optimizing scalable marketing automation solutions to drive awareness, engagement, and lead generation. You will work closely with marketing managers, sales teams, and technical stakeholders to ensure that marketing technologies are aligned with business goals and operate efficiently. Key Responsibilities: - Serve as the primary administrator for Pardot (Marketing Cloud Account Engagement) and key Salesforce marketing functionalities. - Design, implement, and maintain scalable marketing automation programs, workflows, and lead lifecycle processes. - Manage and optimize integrations between Salesforce, Pardot, and third-party platforms. - Support data migrations while maintaining data integrity and compliance. - Work with Salesforce support to align automation with business goals. Qualifications: - 3+ years of hands-on experience administering Pardot (Marketing Cloud Account Engagement). - Salesforce CRM administration knowledge, including campaign management, lead lifecycle tracking, automation, and reporting. - Skilled in third-party integration and data migration management. - Bachelor's degree in marketing, Business, Technology, or related field. - Working knowledge of HTML/CSS for email and landing page customization. - Pardot Specialist certification preferred; Salesforce Admin certification is a strong plus. - Excellent communication, collaboration, and project management skills. In addition, EVERSANA is committed to diversity, equity, and inclusion, and values employees with different strengths, experiences, and backgrounds. We are an Equal Opportunity Employer, and we believe that diversity is crucial to our success. Your information will be kept confidential according to EEO guidelines, and we are dedicated to maintaining a safe recruitment process free from fraudulent activities. In this role at EVERSANA, you will be a key member of the Corporate Marketing & Communications team, serving as the primary administrator and technical owner of Salesforce CRM and Pardot (Marketing Cloud Account Engagement). Your responsibilities will include designing, building, and optimizing scalable marketing automation solutions to drive awareness, engagement, and lead generation. You will work closely with marketing managers, sales teams, and technical stakeholders to ensure that marketing technologies are aligned with business goals and operate efficiently. Key Responsibilities: - Serve as the primary administrator for Pardot (Marketing Cloud Account Engagement) and key Salesforce marketing functionalities. - Design, implement, and maintain scalable marketing automation programs, workflows, and lead lifecycle processes. - Manage and optimize integrations between Salesforce, Pardot, and third-party platforms. - Support data migrations while maintaining data integrity and compliance. - Work with Salesforce support to align automation with business goals. Qualifications: - 3+ years of hands-on experience administering Pardot (Marketing Cloud Account Engagement). - Salesforce CRM administration knowledge, including campaign management, lead lifecycle tracking, automation, and reporting. - Skilled in third-party integration and data migration management. - Bachelor's degree in marketing, Business, Technology, or related field. - Working knowledge of HTML/CSS for email and landing page customization. - Pardot Specialist certification preferred; Salesforce Admin certification is a strong plus. - Excellent communication, collaboration, and project management skills. In addition, EVERSANA is committed to diversity, equity, and inclusion, and values employees with different strengths, experiences, and backgrounds. We are an Equal Opportunity Employer, and we believe that diversity is crucial to our success. Your information will be kept confidential according to EEO guidelines, and we are dedicated to maintaining a safe recruitment process free from fraudulent activities.
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