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Role Overview: As a Product Manager for Everstage's website, you will be responsible for owning and managing everstage.com end-to-end. Your role will involve partnering with various teams such as designers, growth marketers, content creators, and SEO specialists to transform the website into a powerful growth engine that ranks on Google, gets referenced by AI assistants like ChatGPT, Perplexity, and Google AI Overviews, and effectively converts visitors into leads. You will set the roadmap, lead the experiment program, and focus on driving growth in qualified organic traffic that converts. This hands-on role will require you to prototype in Webflow, run experiments, and leverage AI tools to enhance the website's performance and user experience efficiently. Key Responsibilities: - Own the product roadmap for everstage.com, prioritizing pages, modules, and experiments to enhance user experience and drive growth. - Collaborate with the SEO lead to develop and implement strategies for traditional SEO and generative engine optimization, ensuring Everstage is cited and referenced in key AI platforms. - Conduct continuous experiments on hero modules, pricing, demo CTAs, and other elements to optimize conversion rates across the funnel. - Utilize AI tooling to streamline processes, prototype variants, and generate copy and layouts, enabling faster experimentation and iteration. - Operationalize the new design system within Webflow to reinforce the brand across all website pages. - Work with tools such as Webflow, HubSpot, GA4, Search Console, Ahrefs, Semrush, VWO, Optimizely, Statsig, and an AEO/GEO monitoring stack to optimize website performance and user engagement. Qualifications Required: - Minimum of 5 years of experience in product management, growth product management, or website/web product roles, preferably in a B2B SaaS company. - Strong understanding of SEO fundamentals, including technical SEO, content strategy, internal linking, and structured data. - Proficiency in Webflow and HubSpot, with experience in forms, workflows, and basic reporting. - Experience working with AI tools such as Claude, Cursor, v0, Lovable, or similar to prototype, write, and ship efficiently. - Ability to drive cross-functional initiatives, collaborate effectively with various teams, and work across different time zones. - Familiarity with launching website rebuilds or brand refreshes, GTM tech category, product-led growth motions, and basic SQL skills would be advantageous. (Note: Additional details about the company were not included in the provided job description.) Role Overview: As a Product Manager for Everstage's website, you will be responsible for owning and managing everstage.com end-to-end. Your role will involve partnering with various teams such as designers, growth marketers, content creators, and SEO specialists to transform the website into a powerful growth engine that ranks on Google, gets referenced by AI assistants like ChatGPT, Perplexity, and Google AI Overviews, and effectively converts visitors into leads. You will set the roadmap, lead the experiment program, and focus on driving growth in qualified organic traffic that converts. This hands-on role will require you to prototype in Webflow, run experiments, and leverage AI tools to enhance the website's performance and user experience efficiently. Key Responsibilities: - Own the product roadmap for everstage.com, prioritizing pages, modules, and experiments to enhance user experience and drive growth. - Collaborate with the SEO lead to develop and implement strategies for traditional SEO and generative engine optimization, ensuring Everstage is cited and referenced in key AI platforms. - Conduct continuous experiments on hero modules, pricing, demo CTAs, and other elements to optimize conversion rates across the funnel. - Utilize AI tooling to streamline processes, prototype variants, and generate copy and layouts, enabling faster experimentation and iteration. - Operationalize the new design system within Webflow to reinforce the brand across all website pages. - Work with tools such as Webflow, HubSpot, GA4, Search Console, Ahrefs, Semrush, VWO, Optimizely, Statsig, and an AEO/GEO monitoring stack to optimize website performance and user engagement. Qualifications Required: - Minimum of 5 years of experience in product management, growth product management, or website/web product roles, preferably in a B2B SaaS company. - Strong understanding of SEO fundamentals, including technical SEO, content strategy, internal linking, and structured data. - Proficiency in Webflow and HubSpot, with experience in forms, workflows, and basic reporting. - Experience working with AI tools such as Claude, Cursor, v0, Lovable, or similar to prototype, write, and ship efficiently. - Ability to drive cross-functional initiatives, collaborate effectively with various teams, and work across different time zones. - Familiarity with launching website rebuilds or brand ref
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