Senior Coordinator- Marketing

Role Purpose [Why this role exists / Business Problems This Role Will Solve] Bridge the gap between Product, Business, Sales, and Marketing teams by translating technical product capabilities into compelling market-facing narratives and GTM strategies Strengthen product positioning, product differentiation, and application-led storytelling across fintech, EMS, biometrics, industrial electronics, and embedded technology domains Build scalable sales enablement and product communication frameworks that improve customer understanding, market visibility, and lead conversion effectiveness Support faster product launches, stronger GTM alignment, and structured product marketing execution across multiple business verticals Critical Skills Required: Must-Have Functional Skills Skill Required Level [Basic/Intermediate/Advance] Product Marketing & GTM Strategy Advance Product Positioning & Messaging Advance Sales Enablement Content Creation Advance B2B Technology Marketing Advance Product Use Case Mapping Advance Market & Competitor Analysis Intermediate to Advance Presentation & Pitch Deck Development Advance Stakeholder & Cross-functional Coordination Advance Product Storytelling & Communication Advance Product Launch Coordination Intermediate AI-assisted Productivity & Research Tools Intermediate Transferable / Trainable Skills Product Lifecycle Management Strategic Product Management CRM & Marketing Automation Tools Data Analytics & Campaign Performance Tracking Digital Demand Generation Solution Selling Frameworks Major Areas of Contribution: Strategic Contribution: Support development of product positioning frameworks, GTM strategies, and differentiated product narratives across business verticals Identify product USPs, market gaps, customer pain points, and use-case opportunities through close collaboration with Product and Business teams Strengthen alignment between product strategy, sales priorities, and marketing communication for improved commercial outcomes Contribute to building scalable product marketing systems supporting future business expansion and category leadership Functional Contribution: Develop and coordinate product brochures, solution sheets, pitch decks, product presentations, emailers, and customer-facing marketing collateral Build application-based storytelling frameworks and customer use cases for sales enablement and lead generation Coordinate with Product, Engineering, Sales, Design, and Marketing Communications teams for timely campaign and collateral execution Support GTM campaigns, product launches, webinars, trade shows, and customer engagement activities Collaborate with Marketing Communications teams to align product priorities with digital campaigns, social media content, and content calendars Success Indicators in First 6 Months Successfully create product messaging frameworks and sales enablement collateral for key product categories Support execution of at least 2 3 product GTM initiatives or launch campaigns Build structured use-case repositories and application-based storytelling for major business verticals Improve alignment between Product, Sales, and Marketing through streamlined briefing and execution workflows Contribute to increased engagement and adoption of product marketing collateral by customer-facing teams Growth opportunity for this role Opportunity to work on globally relevant technology solutions and innovation ecosystems Exposure to cross-functional product, business, and marketing leadership initiatives Career progression into Product Marketing Lead, GTM Strategy, Product Management, or Brand Strategy roles Opportunity to shape product storytelling and market positioning during a high-growth transformation phase LOCATION Mumbai, India EXPERIENCE 4 5 Years REPORTING TO GM Marketing & Communication "QUALIFICATION":" Ideal Candidate Background 5 6 years of experience in Product Marketing, B2B Marketing, GTM Coordination, or Technology Marketing roles Experience in fintech, biometrics, eGovernance, EMS, industrial electronics, embedded systems, or technology-led businesses preferred Strong ability to simplify technical concepts into business-oriented communication and value propositions Self-driven, structured, detail-oriented, and comfortable working in a fast- paced, cross-functional environment Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.