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About the role
Job Overview Seeking analytics professionals with experience in Customer Analytics and Customer Experience Management (CXM). The ideal candidate should possess solid analytical skills with expertise in SQL, Python, Customer Segmentation, A/B Testing, CLTV, and Market Mix Modeling. Experience working on Retail, E-commerce, BFSI, CPG, or TMT projects is required. Key Responsibilities - Perform customer analytics and generate actionable insights. - Develop and execute customer segmentation strategies. - Conduct A/B testing and experimentation analysis. - Analyze Customer Lifetime Value (CLTV). - Perform Market Mix Modeling (MMM) and marketing analytics. - Utilize SQL and Python for data analysis and reporting. - Work on customer analytics projects across Retail, E-commerce, BFSI, CPG, and TMT domains. .
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