Senior Marketing Analytics Manager

Senior Marketing Analytics Manager Ecommerce Analytics | Power BI | Attribution | Growth Insights Drive Data-Led Growth for One of the UKs Leading Ecommerce Businesses Are you passionate about transforming complex marketing and ecommerce data into clear commercial insights that drive real business growth? Do you thrive in high-performance ecommerce environments where analytics, attribution, profitability, and decision-making are at the centre of growth strategy? We are looking for a highly analytical and commercially focused Senior Marketing Analytics Manager to lead marketing reporting, attribution, dashboarding, and performance analytics across a fast-growing international ecommerce business. This role will play a critical part in helping leadership teams make smarter, faster, and more profitable marketing decisions through trusted reporting, advanced analytics, and scalable data frameworks. You'll work closely with Marketing, Finance, Data Engineering, and Technology teams to build world-class analytics infrastructure and executive-level reporting using Power BI and modern data platforms. About Us One of the UKs leading ecommerce retailers specializing in contact lenses, eyewear, sunglasses, and eye care products across the UK and Ireland markets. Our teams manage high-scale international ecommerce operations across: Performance Marketing CRM & Retention Ecommerce Technology Analytics & Data Customer Experience Operations & Automation What Youll Do Own Marketing Performance Reporting Lead board-level and executive marketing reporting across acquisition, retention, profitability, and growth performance. Build and maintain high-quality Power BI dashboards covering: CAC ROAS LTV Retention Payback period Contribution margin Marketing efficiency metrics Deliver clear, commercially focused reporting that supports strategic decision-making. Drive Advanced Marketing Analytics Analyse marketing performance across all digital channels including Paid Search, Paid Social, CRM, Display, and Ecommerce. Translate complex datasets into concise, actionable insights for leadership teams. Conduct deep-dive analysis to identify growth opportunities, inefficiencies, and optimisation strategies. Attribution & Measurement Lead attribution analysis and incrementality measurement initiatives. Support multi-touch attribution models, holdout testing, media mix modelling (MMM), and performance validation frameworks. Ensure tracking accuracy and consistency across: GA4 GTM Server-side tracking Ad platforms Ecommerce systems Data & Technical Analytics Write and optimise SQL queries across large-scale data warehouses including BigQuery and Snowflake. Partner closely with Data Engineering and Tech teams to improve data pipelines, reporting automation, and analytics infrastructure. Ensure data quality, consistency, and governance across reporting environments. Cross-Functional Business Collaboration Work closely with Marketing, Finance, Ecommerce, and Leadership teams to align reporting with business goals and profitability targets. Support forecasting, budgeting, and commercial planning through data-led insights. Act as the key bridge between business and technical teams for marketing analytics and reporting initiatives. What We're Looking For 9- 12 years of experience in Marketing Analytics, Growth Analytics, Ecommerce Analytics, or Marketing Operations roles. Strong hands-on experience with Power BI and executive dashboard creation. Advanced SQL skills with experience querying large data warehouses such as BigQuery or Snowflake. Strong understanding of ecommerce performance metrics, attribution models, and digital marketing analytics. Hands-on experience with: GA4 Google analytics Google Tag Manager (GTM) Attribution frameworks BI and visualisation tools Strong commercial mindset with the ability to connect data insights to business performance and profitability. Excellent analytical, communication, and stakeholder management skills. Ability to operate in a fast-paced, performance-driven ecommerce environment. Preferred Experience working with UK, European, or international ecommerce markets. Exposure to server-side tracking and modern analytics infrastructure. Experience with media mix modelling, incrementality testing, or advanced attribution frameworks. Experience working closely with Finance or commercial teams. Why Join Us? Global Ecommerce Exposure Work on large-scale international ecommerce and marketing analytics projects across the UK and Europe. High Business Impact Influence key commercial and marketing decisions through data-driven insights and reporting. Modern Analytics Environment Work with advanced analytics tools, scalable data platforms, and high-volume ecommerce datasets. Strategic Visibility Partner directly with senior leadership across Marketing, Finance, Ecommerce, and Technology. Career Growth Join a fast-growing ecommerce business with strong long-term growth opportunities. Competitive Compensation Attractive salary package. Ready to Build World-Class Ecommerce Analytics & Insights? Apply now and become part of a global ecommerce team driving growth through data, analytics, and commercial intelligence.