Senior Associate - Product Marketing

Role Overview: At Facilio, we are pioneers in the B2B proptech space, dedicated to modernizing property operations with our cutting-edge SaaS platform. With a Series B funding of 35 million from top investors like Accel, Dragoneer, and Tiger, we are on our way to bringing the SaaS revolution to the global enterprise real estate industry. As a passionate crew of SaaS enthusiasts, we break barriers, stay true, and triumph together. Join our globally distributed workforce with offices across New York City, Dubai, Chennai, Singapore, and Sydney. Key Responsibilities: - Own vertical GTM end-to-end: Understand the buyer, sales motion, and unique market dynamics in specific industry verticals and drive GTM efforts. - Turn insight into motion: Speak to customers and sales regularly to inform campaigns, pitch decks, landing pages, and positioning for your audience. - Define & refine the ICP: Identify who buys from us in this industry, why, and how to reach more of them to pursue revenue more intentionally. - Collaborate with demand-gen: Own messaging and segmentation for campaigns driving pipeline and brand visibility in your assigned vertical. - Translate product into outcomes: Partner with product and solutions teams to communicate how our product solves real-world, vertical-specific problems. - Enable sellers to win: Develop content like battlecards, decks, one-pagers, case studies to support AEs and partners in selling effectively. - Be the face of your vertical: Lead internal storytelling around successes, challenges, and future plans to inspire confidence and clarity across teams. Qualifications Required: - Proven Expertise: 4-5 years in B2B product marketing. - Strategic Mindset: Ability to lead early-stage PMM initiatives and navigate competitive landscapes. - Outcome-Driven: Strong track record of generating measurable results, with expertise in funnel optimization and sales alignment. - Program Management Skills: Experience in delivering complex projects on time and influencing cross-functional teams (sales, product, design, demand-gen). - High Agency: Approach problems with solutions, not excuses. (Note: Omitted the additional details of the company as it was not present in the job description) Role Overview: At Facilio, we are pioneers in the B2B proptech space, dedicated to modernizing property operations with our cutting-edge SaaS platform. With a Series B funding of 35 million from top investors like Accel, Dragoneer, and Tiger, we are on our way to bringing the SaaS revolution to the global enterprise real estate industry. As a passionate crew of SaaS enthusiasts, we break barriers, stay true, and triumph together. Join our globally distributed workforce with offices across New York City, Dubai, Chennai, Singapore, and Sydney. Key Responsibilities: - Own vertical GTM end-to-end: Understand the buyer, sales motion, and unique market dynamics in specific industry verticals and drive GTM efforts. - Turn insight into motion: Speak to customers and sales regularly to inform campaigns, pitch decks, landing pages, and positioning for your audience. - Define & refine the ICP: Identify who buys from us in this industry, why, and how to reach more of them to pursue revenue more intentionally. - Collaborate with demand-gen: Own messaging and segmentation for campaigns driving pipeline and brand visibility in your assigned vertical. - Translate product into outcomes: Partner with product and solutions teams to communicate how our product solves real-world, vertical-specific problems. - Enable sellers to win: Develop content like battlecards, decks, one-pagers, case studies to support AEs and partners in selling effectively. - Be the face of your vertical: Lead internal storytelling around successes, challenges, and future plans to inspire confidence and clarity across teams. Qualifications Required: - Proven Expertise: 4-5 years in B2B product marketing. - Strategic Mindset: Ability to lead early-stage PMM initiatives and navigate competitive landscapes. - Outcome-Driven: Strong track record of generating measurable results, with expertise in funnel optimization and sales alignment. - Program Management Skills: Experience in delivering complex projects on time and influencing cross-functional teams (sales, product, design, demand-gen). - High Agency: Approach problems with solutions, not excuses. (Note: Omitted the additional details of the company as it was not present in the job description)