Senior Analyst Digital Product & Marketing Analytics

Role Overview: As a Senior Analyst in the Digital Product & Marketing Analytics team, you will be responsible for owning analytics for complex digital products, customer journeys, and marketing initiatives. Your role will involve generating high-impact insights that shape product strategy, optimize customer experience, and drive long-term business growth. You are expected to bring strong problem-solving skills, attention to detail, and the ability to communicate complex data and AI-driven insights effectively to senior stakeholders. Key Responsibilities: - Lead measurement strategy across product and marketing initiatives, defining KPIs aligned with business objectives. - Ensure high standards of data quality, governance, and analytical rigor. - Identify long-term trends in user behavior, funnel performance, and business outcomes. - Develop scalable dashboards and reporting solutions for self-serve analytics. - Build predictive models, opportunity sizing frameworks, and growth models to support strategic planning and decision-making. - Conduct scenario analysis, simulations, and experiments (A/B testing, cohort analysis) to inform investment decisions and drive optimization. - Translate data into actionable recommendations that influence product strategy and marketing effectiveness. - Partner with cross-functional teams to align on goals and priorities. - Communicate insights through impactful presentations and executive-ready storytelling. Qualifications Required: - 68+ years of experience in digital analytics, product analytics, marketing analytics, or related roles. - Strong understanding of digital KPIs such as conversion, engagement, retention, CSAT, and revenue metrics. - Proficiency in data tools (SQL, Python), digital analytics tools (Adobe Analytics, Target, Launch), and visualization platforms (Tableau, Power BI, Looker). Role Overview: As a Senior Analyst in the Digital Product & Marketing Analytics team, you will be responsible for owning analytics for complex digital products, customer journeys, and marketing initiatives. Your role will involve generating high-impact insights that shape product strategy, optimize customer experience, and drive long-term business growth. You are expected to bring strong problem-solving skills, attention to detail, and the ability to communicate complex data and AI-driven insights effectively to senior stakeholders. Key Responsibilities: - Lead measurement strategy across product and marketing initiatives, defining KPIs aligned with business objectives. - Ensure high standards of data quality, governance, and analytical rigor. - Identify long-term trends in user behavior, funnel performance, and business outcomes. - Develop scalable dashboards and reporting solutions for self-serve analytics. - Build predictive models, opportunity sizing frameworks, and growth models to support strategic planning and decision-making. - Conduct scenario analysis, simulations, and experiments (A/B testing, cohort analysis) to inform investment decisions and drive optimization. - Translate data into actionable recommendations that influence product strategy and marketing effectiveness. - Partner with cross-functional teams to align on goals and priorities. - Communicate insights through impactful presentations and executive-ready storytelling. Qualifications Required: - 68+ years of experience in digital analytics, product analytics, marketing analytics, or related roles. - Strong understanding of digital KPIs such as conversion, engagement, retention, CSAT, and revenue metrics. - Proficiency in data tools (SQL, Python), digital analytics tools (Adobe Analytics, Target, Launch), and visualization platforms (Tableau, Power BI, Looker).