Senior Data Analyst

Develop and maintain SQL-based analytical models, queries, and dashboards to support marketing performance measurement. Build and automate data pipelines to unify data from advertising platforms, CRM, web analytics, and internal systems. Define, track, and report on marketing KPIs such as CAC, cross-sell rates, conversion rates, funnel drop-offs, and campaign ROI. Partner with marketing and growth teams to analyze funnel performance, identify optimization opportunities, and improve conversion efficiency. Conduct ad-hoc deep-dive analyses to uncover insights into customer acquisition, retention, and engagement trends. Provide clear, actionable insights and recommendations to stakeholders and leadership through effective storytelling and visualization. Collaborate with business teams to design, implement, and evaluate performance marketing campaigns and experiments (A/B testing). Ensure data accuracy, consistency, and governance across marketing datasets. Translate complex analytical outputs into simple narratives for non-technical marketing stakeholders. Preferred candidate profile Bachelors or Masters degree in Statistics, Economics, Mathematics, Computer Science, or a related quantitative field. 4+ years of experience in data analytics, preferably in marketing, growth, or digital performance functions. Strong SQL expertise and hands-on experience with large datasets in data warehouse environments (e.g., Big Query, Redshift, Snowflake, Athena). Advanced Excel / Google Sheets skills for analysis, scenario modeling, and KPI tracking. Proven experience with data visualization tools (Tableau, Power BI, Looker, or equivalent).