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About the role
As a Product Marketing Executive at Factana, you will play a pivotal role in developing and executing strategic marketing plans to drive the success of our products in the market. You will collaborate with cross-functional teams, including product development, sales, and marketing, to create compelling and effective campaigns that resonate with our target audience. Role & Responsibilities: - Conduct in-depth market research to understand customer needs, industry trends, and competitive landscape. - Develop and refine product positioning and messaging that effectively communicates the unique value proposition of our products. - Craft compelling narratives and stories to differentiate our products in the market. - Drive successful product launches by coordinating all marketing activities, including collateral development, digital marketing, and public relations. - Create and manage marketing collateral, including product datasheets, case studies, and sales presentations. - Write technical contents for various channels, such as blogs, white papers, and social media newsletters. - Conduct webinars, demo videos to showcase the product capabilities. - Provide training and support to the sales team on product positioning and key messaging points. - Plan, execute, and measure integrated marketing campaigns to generate awareness, drive demand, and accelerate sales growth. - Monitor campaign performance and optimize strategies based on key performance indicators. - Identify and cultivate customer advocates to participate in case studies, testimonials, and other marketing activities. - Leverage customer success stories to strengthen product positioning and build credibility. - Willing to work in Manufacturing Domain. Qualification Required: - Minimum 1 year of experience required in product marketing - BE / B.Tech / MBA in Marketing required. - Experience in tech startup is a big plus. - Strong communication skill in reading, writing, speaking, and presentation. - Strong analytical thinking and exposure in Software / Hardware Technologies. Please note that due to the high volume of applications, we may not reply to all submissions. Only qualified candidates will receive an email response and call. As a Product Marketing Executive at Factana, you will play a pivotal role in developing and executing strategic marketing plans to drive the success of our products in the market. You will collaborate with cross-functional teams, including product development, sales, and marketing, to create compelling and effective campaigns that resonate with our target audience. Role & Responsibilities: - Conduct in-depth market research to understand customer needs, industry trends, and competitive landscape. - Develop and refine product positioning and messaging that effectively communicates the unique value proposition of our products. - Craft compelling narratives and stories to differentiate our products in the market. - Drive successful product launches by coordinating all marketing activities, including collateral development, digital marketing, and public relations. - Create and manage marketing collateral, including product datasheets, case studies, and sales presentations. - Write technical contents for various channels, such as blogs, white papers, and social media newsletters. - Conduct webinars, demo videos to showcase the product capabilities. - Provide training and support to the sales team on product positioning and key messaging points. - Plan, execute, and measure integrated marketing campaigns to generate awareness, drive demand, and accelerate sales growth. - Monitor campaign performance and optimize strategies based on key performance indicators. - Identify and cultivate customer advocates to participate in case studies, testimonials, and other marketing activities. - Leverage customer success stories to strengthen product positioning and build credibility. - Willing to work in Manufacturing Domain. Qualification Required: - Minimum 1 year of experience required in product marketing - BE / B.Tech / MBA in Marketing required. - Experience in tech startup is a big plus. - Strong communication skill in reading, writing, speaking, and presentation. - Strong analytical thinking and exposure in Software / Hardware Technologies. Please note that due to the high volume of applications, we may not reply to all submissions. Only qualified candidates will receive an email response and call.