Digital Analytics Analyst

Be Here. Be Great. Working for a leader in the insurance industry means opportunity for you. Great American Insurance Group's member companies are subsidiaries of American Financial Group. We combine a "small company" culture where your ideas will be heard with "big company" expertise to help you succeed. With over 30 specialty and property and casualty operations, there are always opportunities here to learn and grow. At Great American, we value and recognize the benefits derived when people with different backgrounds and experiences work together to achieve business results. Our goal is to create a workplace where all employees feel included, empowered, and enabled to perform at their best. The Customer Insights & Analytics team is seeking a Digital Analytics Analyst to support customer-focused initiatives across the organization. This is a mid-level role requiring both hands-on technical skills and strategic thinking. The position is responsible for implementing digital analytics tools, contributing to measurement strategy development, and translating complex data into clear, actionable insights. You will partner with cross-functional teams to ensure data quality, develop meaningful dashboards, and influence decision-making through structured analysis and data storytelling. This role is ideal for someone who is both technically skilled and strategically minded, with a focus on driving measurable business impact. Key Responsibilities Develop and implement data analysis strategies aligned to business objectives Define, implement, and validate key performance metrics and KPIs Configure and maintain digital tracking across platforms and analytics tools Perform complex analysis across large and disparate datasets Build dashboards and reports that clearly communicate insights and trends Identify actionable insights that improve customer experience and inform strategic decisions Translate data into clear, compelling narratives for stakeholders Partner with business and product stakeholders to translate objectives into measurement strategies and requirements Write user requirements, use cases, and documentation to support analytics implementation and reporting Core Technical Skills (Required) Demonstrated hands-on skills with the following: SQL JavaScript Google Tag Manager Google Analytics 4 (GA4) Power BI or Tableau Preferred Qualifications 3+ years of experience in digital analytics, product analytics, or data science Background working with behavioral analytics tools (Quantum Metric a plus, or similar platforms) Working knowledge of Snowflake, including querying and data exploration Hands-on expertise implementing and managing analytics through Google Tag Manager, including dataLayer design and governance Familiarity with consent management platforms (e.g., TrustArc or similar) and privacy regulations (e.g., CCPA and GDPR) Proficiency working with cloud data platforms such as Snowflake or BigQuery Skilled in building dashboards and visualizations in Power BI or Tableau Exposure to A/B testing, experimentation frameworks, or optimization methodologies Track record supporting cross-functional teams including Product, UX, IT, and Marketing and Branding What You’ll Bring Proactive ownership mindset with the initiative to drive work forward and see tasks through to completion Forward-thinking approach, anticipating downstream impacts and planning accordingly Strong analytical thinking with a structured, methodical approach to problem-solving and root cause analysis Skill in synthesizing stakeholder questions, requirements, and ideas into meaningful, measurable metrics Capability to distill complex data into clear, actionable insights that drive business and customer impact, with a disciplined focus on meaningful metrics over surface-level reporting Comfort working in a fast-paced, multi-stakeholder environment within a small, high-impact team Curiosity and persistence to explore data beyond immediate requests, investigate patterns, and uncover underlying drivers of behavior, contributing to the advancement of an enterprise behavioral analytics practice Ability to learn complex concepts and tools quickly, take initiative, and apply guidance effectively Business Unit: Business Data and Analytics Salary Range: $75,000.00 -$90,000.00 Benefits: We offer competitive benefits packages for full-time and part-time employees*. Full-time employees have access to medical, dental, and vision coverage, wellness plans, parental leave, adoption assistance, and tuition reimbursement. Full-time and eligible part-time employees also enjoy Paid Time Off and paid holidays, a 401(k) plan with company match, an employee stock purchase plan, and commuter benefits. Compensation varies by role, level, and location and is influenced by skills, experience, and business needs. Your recruiter will provide details about benefits and specific compensation ranges during the hiring process. Learn more at http://www.gaig.com/careers. *Excludes seasonal employees and interns. Great American Insurance Group understands the importance of choosing a financially strong company. We are an organization built for the long term and are committed to giving you that strength. Why can you trust Great American Insurance Group? For nearly 150 years, Americans have trusted us to protect them. Our innovative insurance solutions and specialization serves niche marketplaces that we know well. This expertise gives us a successful foundation that spans generations. You never know where a career in insurance will take you. Whether you are starting your career or are looking for a company to grow your experience, at Great American Insurance Group, you can join our more than 8,500 employees to “Be Here. Be GREAT!” To learn more, visit our Career Page