Product Marketing Strategist

You are looking for a Product Marketing Specialist role where you will be responsible for owning integrated brand and product marketing for multiple products and brands. Your main responsibilities will include driving positioning, messaging, and go-to-market strategy, optimizing content and product experiences, and supporting sales enablement to accelerate growth and engagement. Key Responsibilities: - Develop and execute integrated marketing strategies across website, product surfaces, lifecycle campaigns, and social channels to improve product discovery and engagement. - Lead content and product optimization using search intent, behavioral analytics, and funnel insights to maximize engagement, retention, and returning users. - Build product positioning and GTM messaging frameworks for launches, campaigns, and sales initiatives; create landing pages, narratives, and campaign assets aligned with growth KPIs. - Initiate and execute B2B marketing events and programs to strengthen category authority across multiple global markets. - Partner with Product, Growth, and Sales teams to define ICPs, unify messaging, and align marketing initiatives with customer and market insights. - Enable revenue teams with targeted collateral and messaging, improving pipeline conversion and outreach effectiveness. Qualifications: - 24 years in Product Marketing / B2B Marketing (SaaS or AdTech preferred). - Proven experience in content-led marketing, GTM launches, and sales enablement in Adtech. - Strong analytical skills to leverage behavioral data, SEO, and funnel insights. - Excellent writing and storytelling skills with the ability to simplify complex concepts. - Experience managing multiple brands or products simultaneously. Why Join Us: Work at the intersection of marketing, strategy, and relationship-building in a fast-growing AdTech company. Take ownership of creative, data-driven campaigns that directly influence business growth. Collaborate across teams to deliver meaningful brand experiences through digital and event channels. Be part of a team that values initiative, creativity, and measurable impact. You are looking for a Product Marketing Specialist role where you will be responsible for owning integrated brand and product marketing for multiple products and brands. Your main responsibilities will include driving positioning, messaging, and go-to-market strategy, optimizing content and product experiences, and supporting sales enablement to accelerate growth and engagement. Key Responsibilities: - Develop and execute integrated marketing strategies across website, product surfaces, lifecycle campaigns, and social channels to improve product discovery and engagement. - Lead content and product optimization using search intent, behavioral analytics, and funnel insights to maximize engagement, retention, and returning users. - Build product positioning and GTM messaging frameworks for launches, campaigns, and sales initiatives; create landing pages, narratives, and campaign assets aligned with growth KPIs. - Initiate and execute B2B marketing events and programs to strengthen category authority across multiple global markets. - Partner with Product, Growth, and Sales teams to define ICPs, unify messaging, and align marketing initiatives with customer and market insights. - Enable revenue teams with targeted collateral and messaging, improving pipeline conversion and outreach effectiveness. Qualifications: - 24 years in Product Marketing / B2B Marketing (SaaS or AdTech preferred). - Proven experience in content-led marketing, GTM launches, and sales enablement in Adtech. - Strong analytical skills to leverage behavioral data, SEO, and funnel insights. - Excellent writing and storytelling skills with the ability to simplify complex concepts. - Experience managing multiple brands or products simultaneously. Why Join Us: Work at the intersection of marketing, strategy, and relationship-building in a fast-growing AdTech company. Take ownership of creative, data-driven campaigns that directly influence business growth. Collaborate across teams to deliver meaningful brand experiences through digital and event channels. Be part of a team that values initiative, creativity, and measurable impact.