Source description
About the role
Own the end-to-end registration funnel: from the moment a visitor lands to the moment they become an active Greenlight family.
Identify and eliminate friction at every step: form design, identity verification, plan selection, payment, and onboarding handoffs.
Build and maintain a prioritized experiment backlog informed by funnel analytics, user research, and competitive teardowns.
Target 6+ experiments per month, designing tests that are statistically sound, fast to ship, and easy to learn from.
Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the full funnel, with reg start as a leading indicator.
Tier experiment surfaces by traffic volume prioritizing high-volume flows where you can call wins on statistical significance in reg complete.
Optimize for quality of registrations, not just volume - track downstream signals including engagement and early retention.
Run A/B and multivariate tests across registration screens, pricing displays, plan framing, onboarding steps, and upsell surfaces.
Develop strategic growth initiatives beyond incremental optimization
Work closely with Marketing to ensure continuity between ad creative and landing/registration experience: reducing intent-to-action drop-off.
Partner with the Upgrades PM to create a coherent journey from acquisition through premium conversion.
Bring customer psychology to your decision-making: understand what motivates parents to start, what creates hesitation, and how to design flows that build confidence at each step.
Write sharp, actionable product requirements that unblock engineering rather than constrain it.
Work in an agile environment with a dedicated pod: maintaining high execution velocity while managing Legal and Compliance review in a regulated industry.
Communicate experiment results, product bets, and roadmap priorities clearly and regularly to senior leadership.
Iterate quickly: use post-launch data to inform the next experiment before the current one is cold.
More at Greenlight