Product Marketing Manager

Job description The Product Marketing Manager will be responsible for defining product positioning, messaging, and go-to-market strategies for enterprise and industrial SaaS solutions. This role bridges product, sales, growth, and customer success teams to ensure products are clearly differentiated, value-driven, and effectively communicated to target markets. Roles and Responsibilities Own product positioning and messaging, clearly articulating value propositions, use cases, and differentiation Translate product capabilities, analytics, and technical features into compelling customer-centric narratives Develop go-to-market strategies for new product launches, feature releases, and enhancements Create and maintain product marketing assets including pitch decks, solution briefs, one-pagers, case studies, and demos Work closely with product management to understand roadmap, features, and customer needs Enable sales teams with clear messaging, competitive positioning, objection handling, and value stories Support demand generation and growth teams with campaign messaging, content themes, and market insights Conduct market research, competitive analysis, and customer interviews to refine positioning Define and manage buyer personas, ICPs, and use-case-based messaging frameworks Collaborate with customer success teams to capture success stories, outcomes, and proof points Ensure consistent product messaging across website, content, sales collateral, and customer communications Track and measure effectiveness of product marketing initiatives and continuously improve messaging Maintain documentation of messaging frameworks, positioning guides, and competitive intelligence Experience & Requirements Proven experience in product marketing, preferably in B2B SaaS or enterprise technology Strong understanding of go-to-market strategy and product launch execution Experience working closely with product, sales, and marketing teams Ability to communicate complex technical or analytical products in simple, value-driven language Experience creating customer-facing and sales-enablement content Strong research and analytical skills to interpret market and customer insights Skills & Competencies Strong storytelling and messaging skills with a business-outcome focus Excellent written and verbal communication skills Ability to manage multiple initiatives across cross-functional teams Strategic thinking combined with hands-on execution Detail-oriented with strong ownership mindset Preferred / Good to Have Experience with industrial, energy, analytics, or data-driven products Exposure to enterprise sales cycles and value-based selling Familiarity with SaaS metrics, adoption drivers, and buyer journeys Experience supporting ABM, enterprise campaigns, or solution marketing