Sr. Product Marketer

Create GTM strategy for product launches. Create SOPs and strategy for liaising with multiple internal teams and stakeholders Lead a team of product marketers to successfully drive product marketing goals Drive market research to understand market drivers, target audience, personas and competitive landscape Liaising with Marketing, Product Management and Engineering to create the messaging strategy conveying the value of ideaForge products for different audiences Help drive the product content strategy to develop key use cases ROI metrics. Create a strong product communication and branding strategy to in turn drive compelling, high-quality sales and marketing content and collateral Liaising and leading different technology collaborations and their GTMs. Successfully collect and implement customer feedback. Conduct research and business analytics to understand the GTM communications Lead product launches, ensuring that all go-to-market stakeholders are properly enabled Work closely with the Marketing team to ensure the communication is standard for all digital avenues Support other marketing funnel growth activities, such as SEO, social media, marketing campaigns, and technology events in order to create product demand. Conduct product webinars, presentations to internal and external stakeholders like sales employees, customers partners Have constant interaction with customers to gain insights and help perfect your own strategy Build a concurrent strategy with customers to help collect NPS, CSAT and other feedback and drive this with the internal stakeholders. Identify, benchmark assess the impact of your work against key business metrics Skills Qualification: 7+ years of experience as Product Marketing Manager especially in B2B technology Computer science / engineering / technical undergrad degree MBA or equivalent experience (e.g., 2+ years of management consulting experience) Track record developing messaging that translates technology into business value Understanding of hardware sales, and subscription business models Being a self-motivated professional capable of thriving in fast-paced environments Exceptional leadership skills to drive execution of cross-functional efforts Experience handling software and hardware experience, knowledge, and enthusiasm. Experience of leading and building a team Proven track record for building processes and SOPs to drive results