Sr Product Marketer

Role Overview: As a Senior Product Marketing Manager at ideaForge, you will play a crucial role in leading go-to-market initiatives for the company's portfolio of advanced UAV and deep tech solutions. Your responsibilities will involve developing compelling market narratives, driving adoption, generating leads, and ensuring revenue growth through effective communication strategies. Key Responsibilities: - Own and drive go-to-market strategy for new product launches and collaborations - Lead end-to-end launch execution and alignment of stakeholders - Develop positioning, messaging, and rollout strategies for products and partnerships - Collaborate with ecosystem, technology, and strategic partners for joint go-to-market efforts - Build and execute demand generation strategies for lead generation and revenue growth - Work closely with Marketing and Sales teams to optimize conversion rates across multiple channels - Create SOPs and internal processes for collaboration across teams - Translate technical capabilities into clear customer value propositions - Conduct market research to identify customer personas, competitive landscape, and industry trends - Drive business analytics to measure the effectiveness of launches and collaboration outcomes - Lead and mentor product marketing team members for execution excellence - Conduct product webinars, presentations, and stakeholder enablement sessions - Collaborate with senior leadership and stakeholders to strengthen product adoption and market positioning Qualifications Required: - 8+ years of experience in B2B technology or deep tech Product Marketing - Proven track record in managing go-to-market for hardware, software, or subscription-based products - Strong understanding of lead generation, pipeline growth, and revenue contribution - Experience working closely with Sales and Demand Generation teams - Excellent cross-functional leadership and stakeholder management skills - Ability to translate technical concepts into business and customer value - Strong analytical, research, and business insight capabilities - MBA or equivalent qualification preferred - Undergraduate degree in Engineering, Computer Science, or related fields preferred Additional Company Details: The role at ideaForge will involve catalyzing the evolution of products through storytelling, experimentation, and strategic market execution, contributing to the shaping of the future of unmanned systems. Role Overview: As a Senior Product Marketing Manager at ideaForge, you will play a crucial role in leading go-to-market initiatives for the company's portfolio of advanced UAV and deep tech solutions. Your responsibilities will involve developing compelling market narratives, driving adoption, generating leads, and ensuring revenue growth through effective communication strategies. Key Responsibilities: - Own and drive go-to-market strategy for new product launches and collaborations - Lead end-to-end launch execution and alignment of stakeholders - Develop positioning, messaging, and rollout strategies for products and partnerships - Collaborate with ecosystem, technology, and strategic partners for joint go-to-market efforts - Build and execute demand generation strategies for lead generation and revenue growth - Work closely with Marketing and Sales teams to optimize conversion rates across multiple channels - Create SOPs and internal processes for collaboration across teams - Translate technical capabilities into clear customer value propositions - Conduct market research to identify customer personas, competitive landscape, and industry trends - Drive business analytics to measure the effectiveness of launches and collaboration outcomes - Lead and mentor product marketing team members for execution excellence - Conduct product webinars, presentations, and stakeholder enablement sessions - Collaborate with senior leadership and stakeholders to strengthen product adoption and market positioning Qualifications Required: - 8+ years of experience in B2B technology or deep tech Product Marketing - Proven track record in managing go-to-market for hardware, software, or subscription-based products - Strong understanding of lead generation, pipeline growth, and revenue contribution - Experience working closely with Sales and Demand Generation teams - Excellent cross-functional leadership and stakeholder management skills - Ability to translate technical concepts into business and customer value - Strong analytical, research, and business insight capabilities - MBA or equivalent qualification preferred - Undergraduate degree in Engineering, Computer Science, or related fields preferred Additional Company Details: The role at ideaForge will involve catalyzing the evolution of products through storytelling, experimentation, and strategic market execution, contributing to the shaping of the future of unmanned systems.