Senior Data Analyst

Title : Senior Data Anlayst Role & responsibilities Use advanced SQL to extract, join, and transform data from analytics platforms and internal data warehouses, applying a strong understanding of the business to know what to look for and why. Handle open-ended, ad hoc business questions independently using SQL and Excel, going beyond assigned tasks to surface patterns, anomalies, and opportunities in the data and bring them to the table. Turn analysis into clear, compelling insights and communicate them with clarity and confidence to technical, business, leadership, and peer audiences, always with a concrete way forward. Build dashboards and visualizations using Tableau or similar tools to turn data into a compelling visual story and give stakeholders real-time visibility into business and product performance. Analyze user journeys, funnels, and broader business trends across the user lifecycle to uncover meaningful patterns that inform decisions well beyond a single metric. Apply sound statistical judgment when interpreting data distinguishing real distribution shifts or trend changes from noise and choosing the right lens so insights reflect the full picture. Monitor app/website performance and other key business metrics, translating findings into data-backed recommendations for content lineups, SEO, and overall platform growth; perform root-cause analysis (RCA) whenever required. Design and maintain automated Python pipelines, including scheduled Cron jobs, to eliminate manual effort on recurring reports and data workflows while ensuring accuracy and timely delivery. Take end-to-end ownership of assigned projects driving execution, stakeholder communication, and documentation/tracker upkeep proactively flagging risks and consistently meeting timelines, while maintaining rigorous validation standards across all reports, dashboards, and pipelines. Preferred candidate profile Education : Bachelor’s degree or higher from Tier-1/Tier-2 institutions (IIT, NIT, IIIT, BITS, top private colleges), with a strong academic or analytics track record. Technical Skills : SQL : Highly proficient in writing and optimizing complex queries for data extraction and manipulation at scale, paired with a solid understanding of the business behind the data. Excel : Advanced command of functions (Pivot tables, VLOOKUP/Index-Match) for fast, reliable ad hoc analysis. Data Visualization : Strong hands-on proficiency with Tableau or similar data visualization tools to turn data into a compelling visual story. Python : Working proficiency, with the ability to build automation scripts and pipelines and set up scheduled jobs (Cron). Statistical Understanding : Comfortable working with distributions, trend/change analysis, devising new metrics for tracking performance, and doing RCA. Analytics Platforms : Familiarity with analytics platforms such as BigQuery, Snowflake, or Tercept is a plus. Business Understanding & Analytical Ability : Strong understanding of the business behind the data, knowing what to look for and why, even against evolving and ambiguous requirements. Structured problem solving on open-ended, ambiguous questions, independently identifying patterns, anomalies, and opportunities in the data. Communication & Stakeholder Management : Excellent written and spoken English, with the ability to translate raw data into clear, actionable insights for stakeholders across technical and non-technical teams. Relevant experience presenting insights with clarity and confidence to business, leadership, and peer audiences. Ownership & Attributes : Self-driven, proactive, and comfortable working independently on ambiguous, complex problems – not solely reliant on direction from others. High attention to detail, extreme reliability, and a strong ability to manage multiple priorities and deadlines under minimal supervision. Experience : 3-4 years in a data analytics role, with a demonstrated track record of independently owning projects end-to-end and turning data into business impact; prior experience in the OTT or digital media domain is a plus. Perks and Benefits Work from Home, Great Work Environment, Above Market Salary Important Links that you can look up are: http://futuretodayinc.com/ (parent company) https://fawesome.tv/ https://happykids.tv/ About the Company: We are an OTT video streaming company, which specializes in cutting edge media technology and marketing. iFood Web Media Technology is the Indian arm of Silicon Valley based company Future Today Inc. The company operates over 700 channels on leading Connected TV/Smart TV/OTT platforms like Roku, Amazon FireTV, Apple TV, Windows 10, Android, etc. and launching soon on Jio TV (Reliance). Our model of business is Ad funded video on demand (AVOD). Our channels/apps are segmented into popular verticals such as Movies & TV, Kids & Family, Food & Lifestyle, etc. Some of the leading Future Today channels include HappyKids.tv, iFood.tv, Fawesome.tv and more.