CDP Solution Architect

As a CDP Solution Architect at Indegene, you will be responsible for leading the design, implementation, and optimization of Customer Data Platform (CDP) solutions across enterprise clients. Your role will involve working closely with business stakeholders, data engineering teams, marketing teams, and technology partners to define scalable customer data strategies and deliver personalized customer experiences using leading CDP technologies such as Salesforce Data Cloud, Tealium AudienceStream, and Adobe CDP platforms. Key Responsibilities: - Design end-to-end CDP architecture encompassing data ingestion, identity management, audience creation, activation, and measurement. - Define customer data models, data governance standards, consent management, and privacy frameworks. - Lead architecture reviews, technical design sessions, and solution governance. - Architect and oversee implementations using various CDP technologies. - Design omnichannel customer engagement strategies and audience segmentation frameworks. - Define integrations with CRM platforms, data warehouses, marketing automation platforms, and analytics platforms. - Leverage Customer Journey Analytics for measuring campaign performance and customer engagement. - Act as a trusted advisor for clients and internal stakeholders, mentor teams, and drive architecture best practices. Qualifications Required: - Strong experience in Salesforce Data Cloud, Adobe Experience Platform, Adobe Real-Time CDP, Tealium AudienceStream, and Customer Journey Analytics. - Proficiency in customer data management, data governance, audience segmentation, and personalization strategies. - Technical skills in SQL, Cloud Platforms (AWS, Azure, GCP), REST APIs, ETL/ELT Frameworks, Data Warehouses, Data Lakes, and Tag Management. - Preferred industry experience in Telecommunications, Banking & Financial Services, Retail & E-commerce, Healthcare & Life Sciences, or Travel & Hospitality. - Certifications in Salesforce Data Cloud, Adobe Experience Platform, Adobe Real-Time CDP, Adobe Journey Optimizer, Tealium AudienceStream, and Cloud Platforms (AWS, Azure, GCP). At Indegene, we are committed to fostering a culture of Inclusion and Diversity. We are an Equal Employment Employer and do not discriminate on any basis. Join us in this exciting opportunity at the intersection of healthcare and technology. Apply now to be a part of our dynamic team. As a CDP Solution Architect at Indegene, you will be responsible for leading the design, implementation, and optimization of Customer Data Platform (CDP) solutions across enterprise clients. Your role will involve working closely with business stakeholders, data engineering teams, marketing teams, and technology partners to define scalable customer data strategies and deliver personalized customer experiences using leading CDP technologies such as Salesforce Data Cloud, Tealium AudienceStream, and Adobe CDP platforms. Key Responsibilities: - Design end-to-end CDP architecture encompassing data ingestion, identity management, audience creation, activation, and measurement. - Define customer data models, data governance standards, consent management, and privacy frameworks. - Lead architecture reviews, technical design sessions, and solution governance. - Architect and oversee implementations using various CDP technologies. - Design omnichannel customer engagement strategies and audience segmentation frameworks. - Define integrations with CRM platforms, data warehouses, marketing automation platforms, and analytics platforms. - Leverage Customer Journey Analytics for measuring campaign performance and customer engagement. - Act as a trusted advisor for clients and internal stakeholders, mentor teams, and drive architecture best practices. Qualifications Required: - Strong experience in Salesforce Data Cloud, Adobe Experience Platform, Adobe Real-Time CDP, Tealium AudienceStream, and Customer Journey Analytics. - Proficiency in customer data management, data governance, audience segmentation, and personalization strategies. - Technical skills in SQL, Cloud Platforms (AWS, Azure, GCP), REST APIs, ETL/ELT Frameworks, Data Warehouses, Data Lakes, and Tag Management. - Preferred industry experience in Telecommunications, Banking & Financial Services, Retail & E-commerce, Healthcare & Life Sciences, or Travel & Hospitality. - Certifications in Salesforce Data Cloud, Adobe Experience Platform, Adobe Real-Time CDP, Adobe Journey Optimizer, Tealium AudienceStream, and Cloud Platforms (AWS, Azure, GCP). At Indegene, we are committed to fostering a culture of Inclusion and Diversity. We are an Equal Employment Employer and do not discriminate on any basis. Join us in this exciting opportunity at the intersection of healthcare and technology. Apply now to be a part of our dynamic team.